Digital whizz Peon replaces Ramsey as JWT ECD

The digitisation of London creative agencies continues apace with Lucas Peon (below), one-time CCO at WPP digital network Possible, replacing nine-year Veteran Russell Ramsey as ECD of J. Walter Thompson. Peon joined JWT as digital creative director last year.

Ramsey, who previously spent 17 years at BBH, says he’s planning to pursue “other challenges.”

Newly minted JWT London CEO James Whitehead says: “We’re reinventing what brand building creativity means for the wonderfully diverse world in which we live. Lucas is that rare breed who combines experience as a brand storyteller and a digital and technology innovator, with being a published writer and film director. He’s a truly progressive creative leader and collaborator.

“We’re evolving with speed, literally moving at the pace of culture, so that we and our clients can leap frog the competition, and this is what Lucas and the new team we’re building allows us to do.”

Peon says: “JWT is synonymous with building great brands and telling great stories for an amazing roster of clients. We’re building a very talented team here with the hunger to do the best work in the industry. There’s nothing I want more than to help them do this by telling stories in new and interesting ways using all the media and technologies available.”

Ramsey had his fair share of hits at JWT although the agency has never recaptured the eminence of its glory days when it was comfortably the biggest in London, combining creativity with pioneering planning and an array of research capabilities. Most of these now reside in WPP.

Peon was one of the authors of the Shell brand film ‘Best Day Of My Life’ which was the most watched ad on YouTube last year.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.