Ad Tech

Digitas LBi has promoted Michael Islip to UK CEO, replacing Anil Pillai who becomes the Publicis Groupe-owned agency’s first UK, Middle East & Africa CEO. Islip says: “I’m really excited to be taking on the role of chief executive as ...

WPP, the world’s biggest advertising group headed by Sir Martin Sorrell (left), has reported a mixed bag for 2014 in its annual results. Profit exceeded £1.5bn for the first time (£1.51bn, up 3.7 per cent) but like-for-like sales growth (organic ...

It’s been called ‘a seminal moment in the history of the ad industry’. No not the biggest spend on a glossy TV ad ever – or even the launch of a controversial taboo-busting campaign. It’s something far more important to ...

Former McCann Worldgroup boss Nick Brien (left) has re-emerged as CEO of Hearst Magazines’ digital marketing agency iCrossing and president of the media company’s Marketing Services division. Brien, a Brit, caused waves as McCann when he moved into the top ...

February saw the Hull branch of the Krispy Kreme doughnut chain issuing a hurried apology after they posted a Facebook ad for ‘KKK Wednesdays’, their unfortunate but unwitting acronym for a half-term ‘Krispy Kreme Klub’ promotion. And this was a ...

Jason Goodman is the founder and CEO of Albion in London, now part of MDC’s KBS Group. Albion has built its reputation in part on its work with start-up companies, working for them and sharing space and resources. It describes ...

It’s not just WPP, Publicis, Omnicom and Dentsu Aegis who have been busy acquiring marcoms businesses but also IBM Interactive Experience, Lake Capital, Accenture, McKinsey, Capital One, SingTel BlueFocus and Alibaba. A report by the boutique M&A advisory firm Ciesco ...

ZenithOptimedia has released its latest Emerging Top Trends report, focusing on how brands will seek to influence retail, media and entertainment, chiefly through ‘customised personal experiences’ it seems. A particular focus are so-called ‘Millenials,’ 16-24s who, we keep reading, haven’t ...

Viacom-owned music service MTV is going global with its two OTT apps MTV Play and MTV Trax. OTT means ‘over the internet,’ ie bypassing usual distribution channels in the way that Netflix and Hulu do (thanks Technopedia). MTV Play, developed ...