Dentsu Aegis has bought international mobile agency Fetch Media for an undisclosed sum. Fetch was founded by James Connelly and Declan Reddington in 2009 and currently employs 96 people in the UK, US, Germany and Hong Kong. Dentsu Aegis Northern ...
Read More »Publicis needs to work hard to get $3.7bn of value out of Sapient and Sapient Nitro
Foreign interlopers often receive a raw deal in the good old US of A, think of all the British agencies that came unstuck over there (most notably Saatchi & Saatchi when it bought Bates) as the natives extract stupendously high ...
Read More »Most digital ad impressions are junk says Kraft
Up to 85 per cent of digital ad impressions are are fraudulent or, at best, unprovable according to Julie Fleischer, Kraft’s director of data, content and media, speaking at Ad Age’s recent Data Conference. Julie isn’t too worried as there ...
Read More »Michael Lee: is the ad agency dead – or changing dramatically into a new-style ally for clients?
The demise of the ad agency appears all set. A tombstone prepared. The obituaries written. The lilies artfully arranged. Which is a perfect time for the AdForum 2014 Summit. The “Summit” is where a gathering, gaggle, school or pack (choose ...
Read More »Levy gets the deal he’s been looking for with $3.7bn buy of Sapient Nitro owner
Publicis Groupe boss Maurice Levy (left) has finally pulled of the transformational deal he’s been looking for with a successful $3.7bn bid for tech-cum-agency company Sapient. Sapient Corp, the owner of digital ad agency Sapient Nitro, was valued on Wall ...
Read More »Wieden+Kennedy launches Honda’s mean machine with a drive on the wild side
Here’s a cute online launch film for the Honda Civic Type R from Wieden & Kennedy. It breaks today. “Cute” might not seem the right word for this 290 bhp turbo-charged boy-racer’s wet dream that achieves 0-62 mph in fewer ...
Read More »Samaritans Radar aims to provide safety net on Twitter
Samaritans, the leading suicide prevention charity is launching Samaritans Radar – a free web application that monitors friends’ Tweets, producing alerts if it spots anyone who may be struggling to cope. The app gives users a second chance to see ...
Read More »Mark Popkiewicz of Mirriad: why music videos are the new battleground for native advertising
Investment in digital video advertising is exploding and this is reflected by a recent IAB study, which found digital advertising spend to be up 16.6 per cent to £3.5 billion for the first half of 2014. The investment stream is ...
Read More »Martha Greene expands Pointblank production empire with new photography division
Martha Greene’s production company Pointblank Productions, with offices in London and New York, has opened a new photography division. Photographers include Matthew Beedle, Ryan Edy, Chris Floyd, Nigel Harniman, Tom Hull, Ben Monk and Alexandre Weinberger. Most have worked extensively ...
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