Ad Tech
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£750m wasted on UK mobile ads says new report
Mobile ads are driving most of the growth in digital these days but does anyone actually look at them? Ads…
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Tom Denford and David Indo from ID Comms: can MENA lead media’s data revolution?
On this week’s #mediasnack Tom and David discuss the media challenges and solutions of the Middle East. David was fresh…
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IBM and Salesforce team to create giant AI CRM offer
Last week new IPA president Sarah Golding called for a more machine-friendly attitude from ad agencies, using the findings of…
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IPA president Golding launches machine-friendly ad agenda
New IPA president Sarah Golding, CEO of CHI & Partners (below), has pledged to maximise the potential of automation and…
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David Wheldon: why we need to rebuild trust across the industry to connect with consumers
By David Wheldon, World Federation of Advertisers (WFA) president and CMO of Royal Bank of Scotland. Marketers could be…
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Google challenges media agencies in programmatic TV ads
The giant octopus that’s Google (Goldman Sachs has already nabbed the giant squid) is setting its sights on TV ad…
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Results International: new buyers challenge marcoms establishment for digital agencies
The global mergers and acquisitions market in marcoms seems to be slowing somewhat according to new research from M&A specialist…
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Tom Denford and David Indo from ID Comms: how to write the perfect media brief
In this week’s #mediasnack Tom and David have been inspired to look at the art of media briefing. The trigger…
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Omnicom cuts back as it unloads under-performers in Q1
We’ve noted before that the big marcoms companies, unlike their peers in other industries, just seem to get bigger, greedily…
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