Ad Tech
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Sorrell’s gloomy note hits shares even as WPP reports record £2bn plus 2016
Who’d be WPP’s Sir Martin Sorrell? No sooner has he declared 2016 a record year for WPP with revenues of…
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New 4A’s boss Marla Kaplowitz has more than just media rebates to deal with
The American Association of Advertising Agencies (4A’s) is in the firing line as never before as clients rage about a…
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Marc Schader of Havas Media: the five trends shaping mobile
The 2017 GSMA Mobile World Congress starts today. More than 20,000 delegates are in Barcelona to discover more about mobile…
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Is the app revolution finally running out of gas?
Are we finally becoming fed up with mobiles’ lucrative handmaidens – apps? New research from Adobe says that while smartphone…
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Tom Denford and David Indo from ID Comms: cracks in the media “walled gardens”
On this week’s #MediaSnack Tom and David get excited that digital media behemoths Google and Facebook, so dominant of global…
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Accenture continues agency land grab with Germany’s €100m SinnerSchrader
Accenture is to buy one of the Germany’s biggest digital agencies SinnerSchrader, based in Hamburg. Accenture has bought 62 per…
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ID Comms exclusive: Tom Denford and ANA CEO Bob Liodice on media transparency
In this week’s #mediasnack Tom chats to Bob Liodice, CEO of the US Association of National Advertisers about the decision…
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Kinetic launches new programmatic platform with Bitposter
There could scarcely be a more controversial topic in adland than programmatic buying but WPP-owned out of home giant Kinetic…
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What does Goldman have in mind for its stake in MDC?
MDC Partners has moved to avert a fate verging on death – the quoted agency group has liabilities of $2.09bn…
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