Ad Tech

Marimedia to buy AreaOne to create bigger social media data operation

As social media grows apace, with Facebook in particular attracting huge advertising dollars, more and more companies are setting up to try to guide advertisers through this maze. Two such, Marimedia, which says it “leverages big data to optimise mobile ...

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Kinetic’s Aviator hires new boss from IPG and sets off in search of mobile-enabled travel market

WPP-owned out of home media buyer Kinetic has an airport marketing unit called Aviator and it’s appointed Janice Tan (left) as global head, based in Singapore. Tan reports to Kinetic global CEO Mauricio Sabogal. Kinetic, like its biggest global rival ...

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Is WPP proof that biggest is best in advertising?

Is WPP proof that biggest is best in advertising? Tomorrow (Wednesday) WPP boss Sir Martin Sorrell (below) will announce his advertising and media giant’s half-yearly results and, according to some weekend reports, the numbers will be good. Profits are forecast ...

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Sir Martin Sorrell on the new world according to WPP

Sir Martin Sorrell’s various pronouncements seem to amuse and engage some of you so here he is – again – speaking by video link at what seems to be a leadership conference, NOAH15 in Berlin last month. Don’t know who ...

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Simon Bailey of Axonix: how to reach commuters

Any marketer worth their salt knows all customers were not made equal, and that’s particularly true of commuters, where getting the bus or train into work is now a prime opportunity to check our smartphones and tablets to catch up ...

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Will life change as Google becomes Alphabet?

For people in advertising and media anyway the likely answer is ‘Not much.’ Separating the Google search and advertising business from the company’s other ambitious, sometimes barmy, bets allows founders Sergey Brin and Larry Page to concentrate on their own ...

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