Ad Tech
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Has Amazon become the holding companies’ BFF as it reviews global media account?
Much excitement in media land as Amazon sets about reviewing its $1bn plus media account, currently mostly at IPG Mediabrands’…
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Holding companies still facing data attacks
The big holding companies have enough on their plate at the moment with growth tailing off globally – especially in…
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£63m Cannes Lions faces up to agency examination
I see that the Cannes International Festival of Creativity took nearly £63m this year, 40 per cent from entries, 40…
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Soul’s Ben Rachel: advertising should prize the ‘fifth P’ – predictability – above disruption
Disruption has become one of the primary watchwords in modern marketing speak. There’s so much emphasis on the new and…
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Slowdown in US hits Omnicom
The “Trump bump” which briefly materialised in the US following the election of himself seems well and truly over and…
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Results International: events and experiential agencies on buyers’ lists in 2017
New numbers from M&A specialist Results International show the events and experiential sector is seeing a rise in interest from…
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Pardon joins experience exit from Publicis – time for some new/old media independents?
I see that Publicis Media Exchange boss Simon Pardon (left), who replaced the also abruptly departed Chris Locke as Publicis’…
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Ebiquity launches another challenge to media agencies with ROI channel guide
Ebiquity, which now describes itself as an “independent, global leader in marketing and media analytics,” is launching a new service,…
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Falling share price hits WPP – will mooted mega-mergers make a reappearance?
WPP’s market capitalisation has dropped below £20bn following a downgrade to “underperform” from broker Exane BNP Paribas which reckons it…
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