Ad Tech
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David Wheldon: why we need to rebuild trust across the industry to connect with consumers
By David Wheldon, World Federation of Advertisers (WFA) president and CMO of Royal Bank of Scotland. Marketers could be…
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Google challenges media agencies in programmatic TV ads
The giant octopus that’s Google (Goldman Sachs has already nabbed the giant squid) is setting its sights on TV ad…
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Results International: new buyers challenge marcoms establishment for digital agencies
The global mergers and acquisitions market in marcoms seems to be slowing somewhat according to new research from M&A specialist…
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Tom Denford and David Indo from ID Comms: how to write the perfect media brief
In this week’s #mediasnack Tom and David have been inspired to look at the art of media briefing. The trigger…
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Omnicom cuts back as it unloads under-performers in Q1
We’ve noted before that the big marcoms companies, unlike their peers in other industries, just seem to get bigger, greedily…
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Sorrell gets the grumps as UK gears for another Brexit bout
WPP boss Sir Martin Sorrell (below) struck a rather grumpy note on the BBC’s Today programme this morning, describing MP…
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Wunderman’s Chris Daplyn picks his (AI) Desert Island Ads
Chris Daplyn is UK managing director of Wunderman, the world’s biggest agency-owned digital agency. Prior to Wunderman he worked at…
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Roy Jeans of CPUK: why it’s time to slay the giant tech dragon
In Dave Eggers’ The Circle,’ the near future sees the merger of all the leading tech companies into one giant…
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Marika Roque: will the the new digital advertising guidelines solve viewability?
Viewability has been a pressing issue in the digital advertising industry for some time now. It’s an industry buzzword and…
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