Ad Tech
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European trade bodies unite to try to bring some order to online ad viewability
The vexed question of who, if anyone, sees online ads has maybe moved on a bit. The European Viewability Steering…
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ANA production report increases financial pressure on holding company agencies
The US Association of National Advertisers has been looking into production costs and practices – just as it has been…
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Tom Denford and David Indo from ID Comms: why are technology pitches so bad?
On this week’s #MediaSnack Tom and David vent a little about the consistently underwhelming experience of seeing companies – both…
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Lesser quits GroupM to head new AT&T digital media giant
The world’s biggest advertisers are trying to take back control of their digital and programmatic ad spend and, in what…
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Go-go Taptica buys Tremor Video DSP for $50m
Israel-based Taptica, which seems to be establishing itself as one of the most formidable mobile advertising platforms – and thus…
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Accenture buys marketing consultancy Brand Learning
Accenture has bought London-based marketing consultancy Brand Learning to work alongside digital operation Accenture Interactive. Brand Learning employs 120 people…
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Can WPP boss Sorrell’s pay survive market slowdown?
WPP’s Sir Martin Sorrell (below) is doing his bit for the workers, leading the 17 per cent drop in FTSE100…
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Private equity fuels ad tech and martech deals rise
The first quarter of 2017 was the busiest on record for global ad tech and martech deals according to new…
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Tom Denford and David Indo from ID Comms: ANA media transparency report one year later
In this week’s episode of #MediaSnack Tom and David talk about changes taking place on the advertiser side 12 months…
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