Ad Tech
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Why today’s big challenge for the agency establishment is zero-based creativity
Much chatter in adland about the way the declining fortunes of FMCG – or consumer products – companies are impacting…
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IPA calls on YouTube and Google to mend their ad ways
The UK’s IPA agency trade body has formally called on Google-owned YouTube and Facebook to work with the IPA and…
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R3: Dentsu, WPP and Accenture are big buyers in July
Global marketing consultancy R3 has produced its review of deals in July 2017 and a pattern seems to be emerging:…
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European trade bodies unite to try to bring some order to online ad viewability
The vexed question of who, if anyone, sees online ads has maybe moved on a bit. The European Viewability Steering…
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ANA production report increases financial pressure on holding company agencies
The US Association of National Advertisers has been looking into production costs and practices – just as it has been…
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Tom Denford and David Indo from ID Comms: why are technology pitches so bad?
On this week’s #MediaSnack Tom and David vent a little about the consistently underwhelming experience of seeing companies – both…
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Lesser quits GroupM to head new AT&T digital media giant
The world’s biggest advertisers are trying to take back control of their digital and programmatic ad spend and, in what…
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Go-go Taptica buys Tremor Video DSP for $50m
Israel-based Taptica, which seems to be establishing itself as one of the most formidable mobile advertising platforms – and thus…
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Accenture buys marketing consultancy Brand Learning
Accenture has bought London-based marketing consultancy Brand Learning to work alongside digital operation Accenture Interactive. Brand Learning employs 120 people…
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