Ad Tech
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Tom Denford and David Indo from ID Comms: why advertisers really need more training
On this week’s #MediaSnack Tom and David discuss training, knowledge and skills in media. As part of their review of…
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McKinsey says world’s top performing companies score highest in creative awards
Not being at Cannes I can’t speak about the quality of the presentations – I leave that to my good…
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Is big agency threat to Cannes about money or relevance?
Is Publicis Groupe right to pull out of the Cannes International Festival of Creativity and all the other big international…
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Jane Austin: can film survive in a mobile-mad ad world?
Cannes Lions has long been referred to as adland’s Oscars. And in the same spirit, much excitement has long revolved…
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Publicis new broom Sadoun plots AI future with Marcel
That Arthur Sadoun doesn’t let the grass grow under his feet does he? Only a few weeks into the job…
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Investment house MCap eyes bigger role as Omnicom trading boss Zonfrillo joins
There are all sorts of new beasts padding through the media landscape and one such is MCap, a US-based media…
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Publicis announces exclusive tie-up with China’s Alibaba
Publicis Groupe has announced what may be an important tie-up with Jack Ma’s Alibaba online behemoth in China (below), partnering…
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Neo@Ogilvy is latest WPP media agency casualty
Another day another media agency disappears. This time it’s WPP’s Neo@Ogilvy, which employs a somewhat mind-boggling 1000 staff and ‘advisors,’…
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Tom Denford and David Indo from ID Comms: media strategy is what drives business advantage
On this week’s #MediaSnack Tom and David consider how strategy has become more important than media buying in determining success…
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