Ad Tech
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Tom Denford and David Indo from ID Comms: WPP’s Q2 results are the new normal
On this week’s #MediaSnack Tom and David look at the second quarter results published by the big marketing services groups…
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Why does WPP want to invest in a podcast company?
WPP bought a stake in New York podcast firm Gimlet for £3.8m the other day (clients include Google, Ford and…
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MEC/Maxus sets sail for uncharted waters as Wavemaker
MEC/Maxus, or ‘Newco’ as it’s been known since WPP decided to merge Maxus into the larger MEC, has become ‘oldco’…
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US economic growth confounds holding company excuses
There’s plenty to worry about with Donald Trump in the White House. Foreign affairs aside, we keep hearing that the…
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Havas joins rivals in the doldrums, pins hopes on Vivendi
Havas is stuck in the doldrums, along with most of its holding company peers, reporting negative growth in the first…
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Does Carnival’s choice of Anomaly signal new global opportunities for smaller players?
Will the woes of the big agency holding companies – most spectacularly WPP – open the door to big accounts…
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Here’s a turn-up: is Publicis on the right track while WPP has been losing its way?
WPP and its boss Sir Martin Sorrell had their worst day for decades yesterday; reporting dire sales growth even though…
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MEC poaches Richman from Starcom to head combined MEC/Maxus US agency
WPP’s MEC media agency, which is merging with the holding company’s Maxus, has made a big statement of intent by…
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World’s biggest advertisers crack down on transparency, ad fraud and brand safety
Who invented contracts? Some ancient Greek perhaps who should be the patron saint of lawyers despite his heathen ways. New…
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