WPP’s MEC media agency, which is merging with the holding company’s Maxus, has made a big statement of intent by hiring Amanda Richman (left) from Publicis-owned Starcom as its US CEO. Richman, currently president of investment at Starcom US, will head the as yet unnamed agency in the US once the merger is complete.
MEC global CEO Tim Castree says: “Amanda is a fantastic choice to be our US leader; her 20 plus years of experience span digital, investment, innovation and client leadership. She’s a collaborative and client-focused leader, a proven culture-builder, and her career is filled with many great accomplishments. She is universally liked and respected by her people, her clients and her partners in the marketplace and I’m delighted that she’s joining our global team.”
Richman says: “This was just too good of an opportunity to pass up; to work with Tim to create a client-first media, content and technology agency, building on the strong cultures that already exist. With leading talent and tech in place, we have an opportunity to drive the new agency model forward faster, in partnership with our clients and the marketplace.”
Prior to joining SMG, Richman held digital leadership roles at Interpublic as managing director of its first digital agency and at Time Warner leading client services for its interactive television division.