Ad Tech
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Government promises “transparent” media review as big groups pitch for £140m
The UK government is reviewing its £140m or so media account after four years with Dentsu Aegis’ Carat. And the…
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Neil Davidson of HeyHuman: how brands can humanise AI
News stories often espouse doomsday scenarios in the field of AI. The likes of Elon Musk and Stephen Hawking believe…
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Iotec: mobile ads have marketers well confused but that doesn’t stop them doing more of it
Iotec, which describes itself as an independent, transparent media buying platform, has been looking into mobile ads and has discovered,…
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Dentsu Aegis wins over WPP in global AB InBev media review
WPP’s MediaCom, which looked like it was on the way back after losing £2bn Volkswagen media to Omnicom’s PHD, has…
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Tom Denford and David Indo from ID Comms: how to tackle ad fraud
On this week’s #MediaSnack Tom and David stare into the gigantic dark abyss that is ad fraud. So often quoted…
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Is it time for the holding company cockroaches to show what they’re made of?
Analyst Brian Wieser’s musings for Pivotal Research are exhaustively followed in the ad and media businesses and he came out…
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WPP’s Sorrell hints at professional mortality at Adweek
Is this is a clue? Speaking during a one-to-one with the New Yorker’s Ken Auletta (who’s writing a book on…
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Verizon’s Oath debut is something of a four letter word
Verizon has merged its two big internet acquisitions – the largely unloved AOL and Yahoo – into Oath and is…
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Tom Denford and David Indo of ID Comms: how Amazon will break the duopoly
On this week’s #MediaSnack Tom and David look at the giant opportunity ahead of Amazon to bust open the much-feared…
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