Ad Tech
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Iotec: mobile ads have marketers well confused but that doesn’t stop them doing more of it
Iotec, which describes itself as an independent, transparent media buying platform, has been looking into mobile ads and has discovered,…
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Dentsu Aegis wins over WPP in global AB InBev media review
WPP’s MediaCom, which looked like it was on the way back after losing £2bn Volkswagen media to Omnicom’s PHD, has…
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Tom Denford and David Indo from ID Comms: how to tackle ad fraud
On this week’s #MediaSnack Tom and David stare into the gigantic dark abyss that is ad fraud. So often quoted…
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Is it time for the holding company cockroaches to show what they’re made of?
Analyst Brian Wieser’s musings for Pivotal Research are exhaustively followed in the ad and media businesses and he came out…
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WPP’s Sorrell hints at professional mortality at Adweek
Is this is a clue? Speaking during a one-to-one with the New Yorker’s Ken Auletta (who’s writing a book on…
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Verizon’s Oath debut is something of a four letter word
Verizon has merged its two big internet acquisitions – the largely unloved AOL and Yahoo – into Oath and is…
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Tom Denford and David Indo of ID Comms: how Amazon will break the duopoly
On this week’s #MediaSnack Tom and David look at the giant opportunity ahead of Amazon to bust open the much-feared…
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Facebook gets another splattering over anti-Jewish content
Every week seems to bring a new disaster for Facebook – not one that seems to affect its money-hoovering activities…
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Fiona Blades of MESH Experience: does your customer actually want you to advertise?
Almost every brand says they put their customer at the heart of what they do, but almost all struggle to…
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