Verizon has merged its two big internet acquisitions – the largely unloved AOL and Yahoo – into Oath and is setting out to flood the marketing world with oodles of content that nobody much wants either. This is the brainchild of ex-Googler Tim Armstrong, a veteran click chaser.
Seems that we’re all brands these days – yes, even you and me – and Oath, or so it claims, is just the ticket to bring us all together. Verizon has agency-type ambitions too, hiring WPP’s Xaxis boss Brian Lesser to run the programmatic side of things. This is an in-house creative effort, featuring augmented reality it seems.
What’s more to say? AR or not, it’s terrible.
MAA creative scale: 2.