Ad Tech

Advertisers look for in-house solution to problem of digital media transparency

New research from advertising technology and services company AudienceScience claims that only 27 per cent of advertisers feel that having the most talented media agency contributes to the success of their digital advertising campaigns, while 46 per cent of overall ...

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Keith Hunt: why 2015 will be the year of yet more marcoms disruption

It looks like 2015 is going to be another eventful and disruptive year. But then, perhaps we should be used to that by now. After all, the marcoms sector has already seen a plethora of new technologies, strategies and approaches ...

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AMV and Caviar Digital team to light the night for Proviz

AMV/BBDO has teamed up with Caviar Digital to produce an interactive online film, ‘Out of the Dark,’ for cycle clothing firm Proviz showing how the company’s Reflect360 jackets might help you avoid being run over. The full interactive film is ...

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Paul Vallois: the Christmas digital naughty and nice list

As I mentioned in my previous article, my Christmas wish this year was that we’d witness a general shift towards digital first campaigns, with many brands spearheading their Christmas efforts with a digital strategy that matched the ambition and investment ...

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Maxus hires Oliver Cassel as ‘biddable media’ head

Media has become a strange old (new) business in the digital age – it’s certainly no longer a matter of a few drinks at lunchtime and then a shouting match with a rep from the Daily Express who finds your ...

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Paul Marsden of Syzygy: the future is already here – but today’s digital innovators are in China

The recent record-breaking IPO of Hangzhou-headquartered Alibaba marked a seismic shift taking place in the evolution of the internet and digital business. Alibaba, already the undisputed king of e-commerce, handling more sales than Amazon and eBay combined, is now the ...

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John Hegarty sets up The Garage for start-up companies

Nice to see that Sir John Hegarty is doing something useful in the UK (as opposed to buying another vineyard in France) with his share of the proceeds of BBH’s sale to Publicis Groupe. Hegarty is launching incubator outfit The ...

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Durex puts some tech into condoms and ‘pleasure gels’

Durex is launching a campaign through agency Havas for its new e-commerce website and Durex Explore app. It claims this is the world’s first ‘synchronised dual screen film,’ showing what goes on behind the scenes in the ad. Looks like ...

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Is India the key to Publicis’ $3.7bn Sapient deal?

Well Ad Age thinks it is, pointing out that 8500 of Sapient’s 13000 employees work in India, home of cheap labour (for the most part) and lots of technology skills (office, left). But, as the mag also acknowledges, much of ...

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