Ad Tech
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R/GA’s Nick Law wins key creative role in Sadoun’s new model Publicis Groupe
What’s the new Publicis Groupe going to look like? A big clue came today with the poaching of R/GA heir…
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Customer experience is the new marketing battleground says new WARC survey
The “customer experience’ bandwagon marches on with a new Toolkit 2018 survey from researcher WARC saying that 53 per cent…
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Saatchi & Saatchi grabs global Expedia account
Expedia, one of the world’s biggest full-service travel sites, has awarded Saatchi & Saatchi its global creative account, consolidating all…
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Why 2018’s New Model Ad Agency is one we know already
Much hyperventilating in adland over the “agency of the future,” what it is, who will win and how. One view…
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Accenture’s big move for tech wizard Mackevision puts holding companies in the shade
A tale of two acquirers: WPP has just bought a Portuguese agency, BAR, to merge into Ogilvy. BAR has revenues…
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TBWA’s Backslash unveils 2018’s “pre-trends”
Here’s what TBWA’s Backslash clever stuff operation thinks is going to happen in 2018 – and it’s all about A1…
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Tom Denford and David Indo from ID Comms: who were the heroes of 2017?
On this week’s #MediaSnack Tom and David review the key events of the last 12 months and hand out gongs…
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Now Accenture wins Vatican media communications
We’ve noticed that Accenture Interactive is taking over (bits of) the corporeal world, now it’s expanding its horizons to matters…
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Tom Denford and David Indo from ID Comms: What should Media put in Room 101?
On this week’s #MediaSnack Tom and David create a media version of the popular British TV game show called Room…
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