Ad Tech
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Saatchi & Saatchi grabs global Expedia account
Expedia, one of the world’s biggest full-service travel sites, has awarded Saatchi & Saatchi its global creative account, consolidating all…
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Why 2018’s New Model Ad Agency is one we know already
Much hyperventilating in adland over the “agency of the future,” what it is, who will win and how. One view…
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Accenture’s big move for tech wizard Mackevision puts holding companies in the shade
A tale of two acquirers: WPP has just bought a Portuguese agency, BAR, to merge into Ogilvy. BAR has revenues…
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TBWA’s Backslash unveils 2018’s “pre-trends”
Here’s what TBWA’s Backslash clever stuff operation thinks is going to happen in 2018 – and it’s all about A1…
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Tom Denford and David Indo from ID Comms: who were the heroes of 2017?
On this week’s #MediaSnack Tom and David review the key events of the last 12 months and hand out gongs…
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Now Accenture wins Vatican media communications
We’ve noticed that Accenture Interactive is taking over (bits of) the corporeal world, now it’s expanding its horizons to matters…
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Tom Denford and David Indo from ID Comms: What should Media put in Room 101?
On this week’s #MediaSnack Tom and David create a media version of the popular British TV game show called Room…
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Volvo plays Thor for lightning-activated poster
Digital posters can do most things these days but here’s an interesting wheeze from Volvo; harnessing lightning Thor-style in stormy…
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Chris Slough of Havas: why ad tech isn’t the answer to us all liking all the Christmas ads
Real-time data and insight shouldn’t be the monster under the creative’s bed this Christmas, says Chris Slough, global business partner…
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