Expedia, one of the world’s biggest full-service travel sites, has awarded Saatchi & Saatchi its global creative account, consolidating all worldwide comms into the network.
The account will be managed by Saatchi & Saatchi in London and Saatchi & Saatchi’s Team One office in Los Angeles with the agency creating all brand advertising campaigns inclusive of TV, digital video and display, social media, and outdoor. Expedia previously worked with a roster of five agencies across worldwide markets.
The account was awarded after a three-month trial and Saatchi owner Publicis Groupe’s production house Prodigious, will also be involved.
Expedia vice-president of global marketing Vic Walia says: “We are happy to see that Expedia’s culture of Test-Learn-Iterate is also shared by Saatchi & Saatchi and Team One. We are excited about this next chapter for the brand.”
Saatchi & Saatchi global president and London CEO Magnus Djaba says: “Expedia’s agenda of working to combine science, creativity and technology to deliver results that haven’t been seen before, mirrors everything we’re trying to do as a network. We couldn’t be more excited.”