Ad Tech

Hogarth ups stakes in the agency production wars with new Ogilvy partnership H&O

WPP in-house production giant Hogarth Worldwide and agency Ogilvy & Mather are forming a new “global creative powerhouse” (their words) called H&O. The two parties claim this will be “the largest marketing implementation group in the world.” On the face ...

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Publicis turns Walker Media into ‘open source’ Blue 449

Some of us wondered why Publicis Grouipe shelled out £35m to buy 75 per cent of Walker Media from M&C Saatchi (Publicis already has media networks ZenithOptimedia and Starcom, both rather larger than Walker Media). Now the grand plan, if ...

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Michael Islip takes top UK job at Digitas LBi

Digitas LBi has promoted Michael Islip to UK CEO, replacing Anil Pillai who becomes the Publicis Groupe-owned agency’s first UK, Middle East & Africa CEO. Islip says: “I’m really excited to be taking on the role of chief executive as ...

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Nick Brien makes surprising move to Hearst’s iCrossing

Former McCann Worldgroup boss Nick Brien (left) has re-emerged as CEO of Hearst Magazines’ digital marketing agency iCrossing and president of the media company’s Marketing Services division. Brien, a Brit, caused waves as McCann when he moved into the top ...

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