Ad Tech
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This is how Publicis Groupe’s Marcel platform will work
Publicis Groupe has revealed details of how Marcel will work when it launches in January 2019. Marcel, you may remember,…
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Why the Cambridge Analytica scandal could be life threatening for Facebook and big tech
The Cambridge Analytica affair may be the biggest threat to Facebook to date; far more so than Russian meddling in…
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Ikea game show puts taste to the test
Ikea’s latest work is a TV game show called “Matchers Keepers,” which works a bit like Mr and Mrs, but…
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Lessons from SXSW: Neil Davidson of HeyHuman
“It’s like Glastonbury for Geeks.” Before I got on the plane from muggy England to Austin, Texas, that’s what I…
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ID Comms survey shows that advertisers are struggling to take media trading in-house
Media consultancy ID Comms has been looking at the trend (or desire) for marketers to move media trading in-house and,…
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LiveRamp’s Richard Foster: how can we make online ads more relevant in the era of ad blockers?
We can all relate to annoying pop-ups or autoplay video ads that block the page when you scroll, so the…
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New WFA survey shows clients worried by digital evaluation – Ebiquity leads the media consultants
The media world is seemingly awash with auditors and consultants – and combos of the two – and the World…
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Accenture’s pitch to CMOs: we can save your job
Accenture Interactive offered an intriguing glimpse of its sales pitch to clients at ISBA’s annual conference yesterday. Anatoly Roytman (above),…
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Roy Jeans: why GDPR is a clear and present danger for the media agency holding companies
Those of us old enough will remember the damp squib that was the Y2K scare. At midnight on New Year’s…
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