Ad Tech

Matt Williams: why we all need a start-up frame of mind

I loathe reading PR puff pieces that masquerade as thought-pieces or columns, so I’ll do my best here to avoid this article turning into something that just promotes what Engine is doing. I promise. But the last few weeks have ...

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VivaKi dismantles centralised ad trading operation

Publics Groupe’s VivaKi digital media operation has joined the agency groups in apparent full retreat from proprietary ad trading, dismantling its 120-strong ad trading unit and despatching them back to individual Publicis agencies. WPP has already moved in the same ...

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New Wunderman boss Mark Read shakes up Europe

New Wunderman CEO Mark Read, formerly WPP’s digital supremo, is getting a move on in his new job, appointing UK CEO Mel Edwards (left) to CEO of Europe, Middle East and Africa. She remains UK CEO while a replacement is ...

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New Adobe report says companies are focusing on CRM – which is probably news to customers

Adobe has release its Digital Trends 2015 report, surveying more than 6,000 mar­ket­ing and ecom­merce types pro­fes­sion­als around the world on their digital marketing predictions for the upcoming year. Cus­tomer expe­ri­ence at 22 per cent has overtaken last year’s leader ...

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What’s next for Publicis as it seals Sapient deal?

Publicis Groupe has finally sealed its $3.7bn takeover of technology company Sapient (which also includes the Sapient Nitro agency) after finally persuading the US authorities that French ownership of the company – which works on US defence business – poses ...

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Google takes aim at mobile with Google Nova plans

Google badly needs a new idea – or a new idea that actually works. Its search business is gradually losing its massive dominance – although this process clearly has a long way to go – as more searches move from ...

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