Ad Tech
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Tech to the fore as Publicis lines up Xebia and Dentsu Switzerland’s Namics
Arthur Sadoun’s Publicis Groupe is planning to buy Xebia France, a mid-sized consulting firm, to combine with existing consultancy operation…
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Steve Stokes: it’s a new golden age of advertising – if only creative and media would work together
We should be in a new golden era of advertising. If anyone from outside our industry were to stumble across…
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Is WPP’s VMLY&R merger part of a trend or a one-off marriage of convenience?
We’ve been saying for years that creative agency brands will be culled although not many people expected Y&R to be…
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Martin’s in the money already as S4C ratches up £38m gain
Bob Willott of Marketing Services Financial Intelligence (who knows about these things) reckons Sir Martin Sorrell (below) and his co-investors…
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AT&T unveils Xandr addressable ads challenge
Google and Facebook have profited mightily by being the first companies to achieve direct marketing at scale but life may…
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Forrester says UM and Starcom are media agency leaders
How long does the writing have to be on the wall before anyone reads it? Back in 2016 the Us…
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Hakuhodo lures Farah Ramzan Golant back to agency life to drive expansion of its new Kyu network across EMEA
Japanese advertising’s second biggest group, Hakuhodo Holdings, seems to have been quietly building a pretty credible collection of agencies, called…
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Talon Outdoor: the revolutionary new role for automation in out of home media planning
The ‘Smarter as Standard’ 3-part video series focuses on the launch of Talon’s ‘Smarter as Standard’ manifesto, the role of…
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Former WPP boss Sorrell sets out his new stall as S4C looks to tap shareholders
“When the facts change I change my mind. What do you do sir?” is a quote attributed to famous economist…
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