Ad Tech
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Is WPP’s VMLY&R merger part of a trend or a one-off marriage of convenience?
We’ve been saying for years that creative agency brands will be culled although not many people expected Y&R to be…
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Martin’s in the money already as S4C ratches up £38m gain
Bob Willott of Marketing Services Financial Intelligence (who knows about these things) reckons Sir Martin Sorrell (below) and his co-investors…
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AT&T unveils Xandr addressable ads challenge
Google and Facebook have profited mightily by being the first companies to achieve direct marketing at scale but life may…
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Forrester says UM and Starcom are media agency leaders
How long does the writing have to be on the wall before anyone reads it? Back in 2016 the Us…
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Hakuhodo lures Farah Ramzan Golant back to agency life to drive expansion of its new Kyu network across EMEA
Japanese advertising’s second biggest group, Hakuhodo Holdings, seems to have been quietly building a pretty credible collection of agencies, called…
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Talon Outdoor: the revolutionary new role for automation in out of home media planning
The ‘Smarter as Standard’ 3-part video series focuses on the launch of Talon’s ‘Smarter as Standard’ manifesto, the role of…
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Former WPP boss Sorrell sets out his new stall as S4C looks to tap shareholders
“When the facts change I change my mind. What do you do sir?” is a quote attributed to famous economist…
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Agency matchmaker AAR enters the innovation market
Veteran UK client/agency matchmaker the AAR (formerly Advertising Agency Register) is broadening its horizons with a new innovation practice aimed…
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Sorrell’s new MediaMonks pushes further into tech with launch of Labs operation
MediaMonks, the €300m cornerstone of Sir Martin Sorrell’s new S4 Capital empire, is pushing further into tech with the launch…
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