Ad Tech

Peter Scott’s new venture Be Heard is up and running with MMT Digital buy

Entrepreneurs don’t come much more serial than former Engine boss Peter Scott and now his current venture, AIM-listed Be Heard, is about to make its second acquisition: website and apps design agency MMT Digital. Scott is paying £5m up front ...

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WPP’s AKQA puts digital agency Potato on its menu

We haven’t heard very much from Ajaz Ahmed’s AKQA since WPP bought it for £348m back in 2012. There’ve been a few departures, as you’d expect, but nothing too dramatic. Now AKQA may be spreading its wings a bit, possibly ...

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WPP reports record-breaking 2015 but CEO Sorrell strikes a gloomy note

WPP has released its 2015 financial results which, as far as one can tell after trecking through a veritable mountain range of numbers, are much as CEO Sir Martin Sorrell (below) has been telling us they would be: another year ...

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