Ad Tech

Will biosensors give Mindshare staff a lift?

I see that the staff of WPP media agency Mindshare have been fitted with NeuroSky biosensors to monitor their brainwaves (not those brainwaves) and emotions as they toil selflessly in the identical causes of producing results for their clients and ...

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Leo Burnett North America puts media tech expert Swinand in charge

Lose a big account and people seem to go missing too. Last year Publicis-owned Leo Burnett lost McDonald’s to Omnicom’s new We Are Unlimited and long-serving worldwide chairman Tom Bernardin is on his way although he’s staying as a consultant ...

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Scott Galloway’s secrets of successful brands

Why do some brands win and others fail in this wonderful interconnected world? Win year after year it seems. Here’s Professor Scott Galloway of “business intelligence” firm L2 on the subject. It isn’t about “user growth multiplied by engagement” as ...

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John Watton of Adobe: don’t be scared – why 2017 tech will be good for you

Voice as a new channel Multi-channel marketing is nothing new, but new channels continue and will continue to proliferate. In 2017 the next big channel drawing marketers’ attention will be voice search and voice recognition – including the possibilities offered ...

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Facebook owns up to yet another data cock-up

There’s an old expression ‘lies, damned lies and statistics’ which might be on the minds of some at Facebook and many of its customers. The social media (and advertising) giant has just owned up to underestimating iPhone audiences on certain ...

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