Ad Tech

Holding companies still facing data attacks

The big holding companies have enough on their plate at the moment with growth tailing off globally – especially in North America – and clients suspicious about the practice and delivery of programmatic media buying. But an ongoing worry is ...

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£63m Cannes Lions faces up to agency examination

I see that the Cannes International Festival of Creativity took nearly £63m this year, 40 per cent from entries, 40 per cent from delegate passes and the rest from various partnerships. Agencies, notably Publicis and, to a lesser degree, WPP ...

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Slowdown in US hits Omnicom

The “Trump bump” which briefly materialised in the US following the election of himself seems well and truly over and it’s hitting the big marcoms groups. Omnicom’s global revenue dipped two per cent in Q2 2017 despite a strong performance ...

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Ebiquity launches another challenge to media agencies with ROI channel guide

Ebiquity, which now describes itself as an “independent, global leader in marketing and media analytics,” is launching a new service, Total View Attribution. This purports to show clients which media channels (online and offline in combination) work best, hence contributing ...

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