Ad Tech

WPP motors ahead in Q3 but data business still disappoints

WPP has posted reasonably strong numbers in Q3, with like-for-like revenue up 4.6 per cent and net sales up 3.3 per cent – both slightly below target but pretty creditable given the headwinds the company has faced in its preferred ...

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International deals drive 2015 marcoms takeover trends

New Research by specialist marcoms M&A firm Results International shows that the number of global marcoms deals completed in Q3 2015 rose by seven per cent from Q2 (264 deals in Jul-Sep compared to 246 in Apr-Jun). This has been ...

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US advertisers call in Jules Kroll’s K2 to investigate undisclosed media rebates

The US Association of National Advertisers is calling in the heavies to investigate the vexed issue of undisclosed media rebates. It’s hired auditor Ebiquity and sister company Firm decisions – fair enough, that’s what they do. But also K2 Intelligence ...

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Advertisers are signing up for ‘big data’ says new WFA report – but privacy issues are a growing concern

New research from the World Federation of Advertisers (WFA) shows the growing importance of data. The research, conducted in conjunction with The Customer Framework, found that 72 per cent of senior marketers view data as a strategic asset, although more ...

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Frederic Joseph: why ad blocking is good for you – really

Apple’s decision to support ad blocking on its browser, Safari, has dominated the marketing columns since it was announced a couple of weeks ago. It would be easy for advertisers to descend into a blind panic about ad blockers signifying ...

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WPP gathers its forces for a Stream marathon

George Parker reminds me (informs actually – must stop cosying up to George or people will talk) that WPP’s annual Stream conference (or (un)conference as it describes itself) starts in Marathon today for three days. It’s an intriguing choice of ...

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