Ad Tech

Is big agency threat to Cannes about money or relevance?

Is Publicis Groupe right to pull out of the Cannes International Festival of Creativity and all the other big international and (presumably) national awards? New Publicis boss Arthur Sadoun says it’s spending the money (Publicis probably spends upwards of $20m ...

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Publicis new broom Sadoun plots AI future with Marcel

That Arthur Sadoun doesn’t let the grass grow under his feet does he? Only a few weeks into the job as head of Publicis Groupe he’s announced the creation of a new artificial intelligence tool Marcel (named after Publicis founder ...

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Publicis announces exclusive tie-up with China’s Alibaba

Publicis Groupe has announced what may be an important tie-up with Jack Ma’s Alibaba online behemoth in China (below), partnering in Alibaba’s Uni marketing framework to “generate deeper consumer insights, inform content decisions and enable true precision storytelling” through a ...

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