Ad Tech
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How psychographics explain who you are and help to win an election near you
By Archie Heaton Ever since the Cambridge Analytica scandal, the murky world of psychographics has come under increasingly intense scrutiny.…
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Talon boosts US Out of Home data intelligence with SafeGraph partnership
Talon Outdoor, the independent global out of home media specialist, has further enhanced its audience insight and targeting capabilities with…
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Wieynk, ex Publicis and AKQA, joins AnalogFolk as global CEO
AnalogFolk has reshuffled at the top to bring on board Guy Wieynk, who recently spent four years as CEO of…
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Google boost its brand – in face of growing hostility – with ‘Here to help’
Whatever you say about Google – and a lot’s been said recently, not always to its advantage – it’s inescapably…
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Rapid growth Accenture closes on ad holding rivals
Accenture is closing rapidly on its rivals in marcoms – the big ad holding companies – reporting $8.76bn in revenue…
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S4’s Sorrell says: watch out ad holding companies
Advertising Week in New York is proving surprisingly interesting – Burger King’s lively CMO on his radical approach to advertising,…
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Analyzing how minimalist watch companies produce content for Instagram
There’s a huge amount of convergence on social media: there are some aesthetics that individuals and brands can’t resist when…
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Talon’s 4-step approach to safeguarding consumer privacy in the era of intelligent digital Out of Home
With the media press picking up on the potential pitfalls around consumer privacy and GDPR last week, Talon’s Chief Strategy…
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Ex Havas CEO Paul Frampton rejects traditional media and says ‘it’s time for a reset’
Paul Frampton, the former CEO of Havas Media Group UK, has returned to the industry as President of Europe at…
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