Ad Tech
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Paul Marsden of Syzygy: the future is already here – but today’s digital innovators are in China
The recent record-breaking IPO of Hangzhou-headquartered Alibaba marked a seismic shift taking place in the evolution of the internet and…
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John Hegarty sets up The Garage for start-up companies
Nice to see that Sir John Hegarty is doing something useful in the UK (as opposed to buying another vineyard…
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Durex puts some tech into condoms and ‘pleasure gels’
Durex is launching a campaign through agency Havas for its new e-commerce website and Durex Explore app. It claims this…
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Is India the key to Publicis’ $3.7bn Sapient deal?
Well Ad Age thinks it is, pointing out that 8500 of Sapient’s 13000 employees work in India, home of cheap…
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Publicis Groupe embarks on yet another mystifying digital reshuffle
Publicis Groupe bought Montreal-based Nurun, which has 11 offices across the world, in September from Quebecor Media in a $115…
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Facebook to launch business challenge to Linkedin
Facebook is close to unveiling a rival to business networking site Linkedin according to a report in the FT. The…
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Adobe predicts a bigger, more mobile Christmas
You can see why retailers start their Christmas campaigns early. The latest online shopping prediction from Adobe estimates that prices…
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Dentsu Aegis snaps up international mobile agency Fetch Media
Dentsu Aegis has bought international mobile agency Fetch Media for an undisclosed sum. Fetch was founded by James Connelly and…
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Publicis needs to work hard to get $3.7bn of value out of Sapient and Sapient Nitro
Foreign interlopers often receive a raw deal in the good old US of A, think of all the British agencies…
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