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Tom Denford and David Indo of ID Comms: these will be the big media issues of 2016
In the first of a series of weekly broadcasts Tom Denford and David Indo of media consultancy ID Comms review…
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Coke shoots itself in the foot down Mexico way
Coca-Cola wanted to show that it was bringing Christmas joy to Mexicans with this somewhat patronising film showing a bottle…
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Ian Maynard of network: how to make procurement the natural ally of creativity
Ian Maynard (left), head of marketing and business development director of London-based creative and production specialist network, looks at how…
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Ian Maynard of network: why the changing nature of procurement is good news – for most of us
Ian Maynard (left), head of marketing and business development director of London-based creative and production specialist network, argues that procurement…
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Ian Maynard of network: agreed lines of duty are the best way for clients to manage their agencies
Ian Maynard (left), head of marketing and business development director of London-based creative and production specialist network, says that, in…
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Ian Maynard of network: why shock tactics aren’t the only way for charities to win the donations battle
Ian Maynard (left), head of marketing and business development director of London-based creative and production specialist network, says that even…
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Ian Maynard of network: why pro bono creative work for charities can still carry a hidden cost
Ian Maynard (left), head of marketing and business development director of London-based creative and production specialist network, examines the growth…
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Ian Maynard of network: will the supermarket price war be great news for the newspaper industry?
Ian Maynard (left), head of marketing and business development director of London-based creative and production specialist network, predicts a surprise…
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Ian Maynard of network: why three is no longer a crowd in successful agency/client relationships
Ian Maynard, head of marketing and business development director of London-based creative and production specialist network, explains why a lead…
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