Best ads of 2016
Nationwide – ‘Voices nationwide’ by VCCP
Finally a financial brand who has achieved ‘being human’ in a vast sea of wannabes.
Arresting and authentic with a genius line that forces you to stop and re-think.
We’re The Superhumans – Rio Paralympics by 4Creative
Tough gig to better the first ‘Superhumans’ spot, but wow and then some!
Moving beyond just athleticism, an epic joyful celebration of the human spirit.
Lockheed Martin – Field trip to Mars by McCann New York
A strikingly inventive but wonderfully simple idea that inspired a generation of kids – more interested in American Idol – to re-think science and technology.
Shnoosee Bailey is a managing partner and creative director of integrated agency Hey Human.