Rick Chant of We Are Pi: best ads of 2016

Best of 2016?

Two blockbusters grabbed my attention and stuck in my mind.

Kenzo blew the doors off a dusty genre.


Superhumans from Channel 4 gets better with every watch.


And one relevant and radical activity that I admire is REI’s Black Friday initiative.

Hats off to all.

Rick Chant is a co-founder and ECD of We Are Pi in Amsterdam

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