world cup
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Neil Davidson: four own goals from the Russia World Cup
The World Cup is one of the world’s biggest marketing opportunities – but some brands’ strategies have more holes than…
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More balls from Adidas as World Cup picks up steam
Adidas is claiming it’s “re-engineered creativity” in its new World Cup ad. The German sports shoe has rounded up 56…
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Helen Weisinger of Outdoor Plus: why Out of Home should be inspired by social
Over the next few weeks social media channels will be updated to reflect every significant moment of the 2018 World…
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Best ads of 2018: BBH Sport for bwin leads in May
May produced a decent crop of ad campaigns, not least the latest from Nationwide’s poet’s corner featuring Jo Bell. By…
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180 Kingsday makes frantic World Cup debut for Qatar
Qatar Airways has a few problems on its hands as the Gulf state is under siege from some of its…
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Lidl’s World Cup campaign misses an open goal
Lidl is the supermarket sponsor for England’s World Cup bid in Russia, part of a programme aimed at providing three…
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BBC Creative stitches together a Russia World Cup epic
We sang the praises of craft in ads in a piece on creativity in the post-Sorrell world a while back…
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BBH Sport makes early bid to steal the World Cup for bwin
The World Cup is almost upon us, bringing a welcome opportunity for advertisers and creative agencies to show their finest.…
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W+K gets down with the kids for England World Cup reveal
We all know now who knew who was in the England World Cup squad before we did, Wieden+Kennedy in making…
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