Tag Archives: wieden+kennedy

W+K couples Kobe Bryant and comedy for Nike launch

Humour and Nike don’t go together somehow but Wieden+Kennedy HQ is giving it a shot in this campaign for yet another Nike shoe, featuring Kobe Bryant, Lionel Ritchie and a cast of thousands. Well it just about makes it to ...

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Facebook and IKEA discover joys of Cosplay community

These days if you have a conversation you seem to become part of a community (which enrages my friend George Parker, among others) but a pretty obvious community is Cosplay, people who like dressing up in outlandish costumers together. And ...

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Those jokers at P&G are back with more Old Spice gags

Missed this one, for Old Spice Hair from Wieden+Kennedy HQ. It’s an interesting strategy isn’t? Marketing a cosmetic product via its appeal to naff jerks. But they’re obviously serious about this stuff – here’s what it says on the website: ...

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Richard Pinder’s new model agency The House wins Levi’s worldwide alongside renascent Draftfcb

Richard Pinder’s new-style network The House Worldwide has scored a major coup by being appointed alongside Interpublic’s Draftfcb to handle the iconic (not an exaggeration in this case) Levi’s account. Levi’s departed Wieden+Kennedy last year. Quite why Levi’s needs two ...

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Old Spice and W+K launch ‘smellcome to manhood’

Some of us have experienced it: that rite of passage when your teenage son stops ponging of boy and starts to smell like one of the girls on the Clarins stall in a department store. A hormone-induced opportunity for marketers ...

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More guff from Microsoft, Crabbie’s Grand National, Janet Hull’s gong and a wish or two for 2014

***Has the ad world gone mad? We’ve already had Coke’s ‘Reasons To Believe’ and now Microsoft, that cuddly-wuddly corporation, has produced this opus for its failing search engine Bing hailing the ‘heroic women of 2013.’ Well some of them no ...

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