Wieden+Kennedy London is continuing its quest to put more ‘vroom’ into Honda’s Civic, this time by telling us that “the most powerful thing you can build is a feeling.”
Cue car-building, butterflies (chaos theory?) and some vroom.
Beautifully done, as nearly always, and a real campaign. But why doesn’t Honda call the Civic something else – the vroom? Maybe not – and make the heavy lifting a bit easier?
MAA creative scale: 8.