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W+K cranks up food porn thrills for Lurpak
Wieden+Kennedy London is back with its own spin on food porn for Arla’s Lurpak, this time for Lurpak Spreadable.
Not sure that I find all this excitement for Lurpak wholly convincing but, when you look at the mostly pathetic offerings from the UK food industry these days, it does stand out.
MAA creative scale: 7.