W+K’s happy solution to Coke’s #MakeItHappy

We wondered about this Super Bowl spot – Coca-Cola trying to rid the internet of hate with #MakeItHappy, courtesy of Wieden+Kennedy.

I suppose we’ll just have to wait and see if it actually works.

Could hardly have been done better (even if it is a lost cause, probably). W+K HQ remains the Super Bowl king.

MAA creative scale:8

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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