Tag Archives: wcrs

Engine agencies present a new-style British Army battling for ‘Normal Days’ in the world’s trouble spots

Engine agencies WCRS and Partners Andrews Aldridge are lunching a new campaign for the Army Reserve, ‘Normal Days,’ partly in response to research that shows a large part of its target market – 18-34 year olds – think the Army ...

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Royal Navy cuts the flannel in new WCRS campaign

It’s been easy to mock services advertising over the years: Army ads that make it sound like finishing school but overlook the often brutal initiation rites squaddies seem so fond of and the possibility of getting your arse shot off ...

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New agency FCB Inferno gives BMW a Stone Age retread

Interpublic bought UK integrated agency Inferno about 18 months ago to try to put some much overdue fizz and vim into FCB, its second string network after McCann. FCB in London had been nowhere, seemingly forever. ‘Integrated,’ of course, means ...

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Adam&eve beats London’s finest to McCain

The London agency you don’t want to come up against these days is adam&eveDDB and, as expected, it’s hoovered up £20m frozen food account McCain to add to Virgin Atlantic it won a few weeks ago. McCain had been with ...

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Engine sells to Hollywood powerhouse for £100m

Chicago-based private equity firm Lake Capital is buying Peter Scott’s Engine Group; the company that owns WCRS, US-based digital agency Deep Focus and social media agency Jam among others. The price is said to be £100m. Lake Capital is buying ...

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Santander: from bad to average in new WCRS campaign

I don’t know about you but I’m getting a bit fed up with over-solicitous banks, presenting themselves as though they’re some kind of Middle England social service. I know they’ve been bastards in the past (and probably still are) and ...

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