Bakery giant Warburtons has been running a series of teaser ads through WCRS, promising a big bang. Always a policy fraught with hazards.
But WCRS has delivered in spades with the ‘Giant Crumpet Show’ featuring a complete line-up of Muppets.
WCRS these days certainly has the common touch even though the great days of Carling Black Label seem a mite elusive.
But it’s a safe pair of hands with a big TV campaign.
MAA creative scale: 8.