WCRS delivers the morning goods for Warburtons

Bakery giant Warburtons has been running a series of teaser ads through WCRS, promising a big bang. Always a policy fraught with hazards.

But WCRS has delivered in spades with the ‘Giant Crumpet Show’ featuring a complete line-up of Muppets.

WCRS these days certainly has the common touch even though the great days of Carling Black Label seem a mite elusive.

But it’s a safe pair of hands with a big TV campaign.

MAA creative scale: 8.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.