Tag Archives: walmart

Walmart raids Hollywood for Super Bowl debut

Walmart is pulling out all the stops with its Super Bowl debut, a Super Heroes themed ad featuring loads of them all the way back to Flash Gordon and Buzz Lightyear – for its Pickup service. Celebs are all the ...

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Usain Bolt crams and scans for Sam’s Club

More stars, this time of the athletics variety with Usain Bolt racing around Walmart’s Sam’s Club to cram and scan as much as possible in his trolley in thirty seconds. By Mono, to plug Sam’s Club’s self-scanning. There’s a twist ...

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Walmart’s $2bn media for Haworth is a win for WPP

WPP has bounced back in the US media wars after a number of recent reverses, landing Walmart’s massive $2bn media account at 49 per cent owned retail specialist Haworth. Haworth formerly handled Walmart rival Target which has found a new ...

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Walmart media may be the clincher as Sadoun closes on top Publicis job

Publicis Groupe has just announced some respectable half year figures, $5.3bn revenue, up 4.6 per cent on 2015, with organic growth of 2.7 per cent. But such growth slipped into negative territory in North America – down 0.1 per cent ...

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New style Publicis tightens hold on Walmart

Is Publicis Groupe’s new “Power of One” – or POO as it’s becoming known in the trade – beginning to pay off? POO involves four overarching hubs: Publicis Communications, Media, Healthcare and Publicis.Sapient, the digital consulting arm. The new line-up ...

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