Tag Archives: walmart

Walmart is pulling out all the stops with its Super Bowl debut, a Super Heroes themed ad featuring loads of them all the way back to Flash Gordon and Buzz Lightyear – for its Pickup service. Celebs are all the ...

More stars, this time of the athletics variety with Usain Bolt racing around Walmart’s Sam’s Club to cram and scan as much as possible in his trolley in thirty seconds. By Mono, to plug Sam’s Club’s self-scanning. There’s a twist ...

Walmart has gone to Publicis for all things marketing – or “transformation” as we say these days – and here’s its big Super Bowl effort, to run before the kick-off on Sunday (when the audience is still, presumably, awake.) Walmart ...

WPP has bounced back in the US media wars after a number of recent reverses, landing Walmart’s massive $2bn media account at 49 per cent owned retail specialist Haworth. Haworth formerly handled Walmart rival Target which has found a new ...

Publicis Groupe has just announced some respectable half year figures, $5.3bn revenue, up 4.6 per cent on 2015, with organic growth of 2.7 per cent. But such growth slipped into negative territory in North America – down 0.1 per cent ...

Is Publicis Groupe’s new “Power of One” – or POO as it’s becoming known in the trade – beginning to pay off? POO involves four overarching hubs: Publicis Communications, Media, Healthcare and Publicis.Sapient, the digital consulting arm. The new line-up ...

Will we end up with the world’s big media accounts being handled by just two entities: WPP’s GroupM and Omnicom’s OMG? Publicis Groupe, Interpublic (in the US), Dentsu/Aegis and others would violently disagree but that’s the way it seems to ...

Publicis Groupe has taken another media hit below the waterline in the US, this time losing the $900m Walmart account. Mediavest is the losing individual agency and the surprise move by Walmart (which wasn’t supposed to be one of the ...

The growth of online media has given marketers opportunities they never had before to make what we might call ‘supporting’ films; because not everything needs tens of millions of premium airtime. So one of the most obvious things to do ...