Walmart and Publicis to kick off Super Bowl with a bang

Walmart has gone to Publicis for all things marketing – or “transformation” as we say these days – and here’s its big Super Bowl effort, to run before the kick-off on Sunday (when the audience is still, presumably, awake.)

Walmart offers free pick-ups from its car park so Publicis has enlisted some famous movie cars to help out. Back to the Future’s De Lorean steals the show.

Jolly enough and keeps you watching to see what’s next.

MAA creative scale: 7.

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