Walmart is pulling out all the stops with its Super Bowl debut, a Super Heroes themed ad featuring loads of them all the way back to Flash Gordon and Buzz Lightyear – for its Pickup service.
Celebs are all the rage in Super Bowl this year so it’s quite smart to abandon the human race in the search for novelty. By Publicis/Dept W.
It’s OK, doesn’t drop the ball but the very human Google ad, at this stage, is way out in front.
MAA creative scale: 6.5.