Tag Archives: Volvo

Sweden’s Forsman & Bodenfors now has the global Volvo brief (even though the company’s now owned by the Chinese) and this campaign majors on Volvo’s ‘Vision 2020,’ the CEO’s intention that nobody will be killed or seriously injured in a ...

If we had a European agency of the Year award, which we don’t but we might have next year, Sweden’s Forsman & Bodenfors would be a strong contender. Actually it would be a strong contender for best agency in the ...

As above, the Direct Grand Prix at Cannes has gone to another of those campaigns that play off/ambush all the hype around the Super Bowl and its ads. Via a competition, ‘Interception,’ offering Volvo SUVs to people who join the ...

Volvo is launching its XC60 SUV, on which the future of the company, now owned by the Chinese, possibly depends. And Swedish ideas factory Forsman & Bodenfors is on the case, associating the car with bleak but beautiful Scandiwegia in ...

Swedish agency Forsman & Bodenfors scooped a load of gongs for Volvo Trucks’ ‘Epic Split’ last year and may well be due for another haul in 2015 with this new corporate ad for Volvo Cars. Volvo may now be owned ...

Grey London has produced its first ‘global’ ad for new client Volvo and it’s setting the bar pretty high, promising to revolutionise boring old car advertising. It first effort is an online film, ‘Seek Feeling,’ for Volvo’s venerable XC60 SUV, ...

It was pretty clear last June that David Jones’s time as CEO of Havas was up, when majority shareholder Vincent Bollore promoted son Yannick to chairman of the business and other son Cyrille to be his number two at family-owned ...

Channing Tatum’s parody of Volvo’s ‘the epic split’ commercial, featuring Jean-Claude Van Damme, is the most-viewed ad spoof of 2013 with more than 12.7 million online views. The spoof features the actor on the set of the 22 Jump Street ...

Now it could be a coincidence that Arnold Worlwide global president Robert LePlae is leaving the agency – ‘to pursue other interests’ – hard on the heels of the loss of the flagship Volvo account (now owned by the Chinese) ...