Tag Archives: Volvo

Volvo promises a safer 2020 in new F&B campaign

Sweden’s Forsman & Bodenfors now has the global Volvo brief (even though the company’s now owned by the Chinese) and this campaign majors on Volvo’s ‘Vision 2020,’ the CEO’s intention that nobody will be killed or seriously injured in a ...

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More best ads of 2015: F&B for Volvo, WCRS’ Muppets

If we had a European agency of the Year award, which we don’t but we might have next year, Sweden’s Forsman & Bodenfors would be a strong contender. Actually it would be a strong contender for best agency in the ...

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Another wonder for Volvo from Forsman & Bodenfors

Swedish agency Forsman & Bodenfors scooped a load of gongs for Volvo Trucks’ ‘Epic Split’ last year and may well be due for another haul in 2015 with this new corporate ad for Volvo Cars. Volvo may now be owned ...

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Grey London dives in head first for new Volvo

Grey London has produced its first ‘global’ ad for new client Volvo and it’s setting the bar pretty high, promising to revolutionise boring old car advertising. It first effort is an online film, ‘Seek Feeling,’ for Volvo’s venerable XC60 SUV, ...

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Jones quits Havas as Bollores take over top jobs

It was pretty clear last June that David Jones’s time as CEO of Havas was up, when majority shareholder Vincent Bollore promoted son Yannick to chairman of the business and other son Cyrille to be his number two at family-owned ...

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Volvo tops Visible Measures’ 2013 hit spoof ads

Channing Tatum’s parody of Volvo’s ‘the epic split’ commercial, featuring Jean-Claude Van Damme, is the most-viewed ad spoof of 2013 with more than 12.7 million online views. The spoof features the actor on the set of the 22 Jump Street ...

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Hamlin in, LePlae out as Arnold digests Volvo loss

Now it could be a coincidence that Arnold Worlwide global president Robert LePlae is leaving the agency – ‘to pursue other interests’ – hard on the heels of the loss of the flagship Volvo account (now owned by the Chinese) ...

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