Volvo
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Michael Lee of Madam: the two key questions every brand needs to ask itself
No Suspense. No build up. Here they are: What does the brand love? What does it want more of in…
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Volvo promises a safer 2020 in new F&B campaign
Sweden’s Forsman & Bodenfors now has the global Volvo brief (even though the company’s now owned by the Chinese) and…
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More best ads of 2015: F&B for Volvo, WCRS’ Muppets
If we had a European agency of the Year award, which we don’t but we might have next year, Sweden’s…
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Cannes: Grey New York wins Direct Grand Prix for Volvo Super Bowl ‘ambush’
As above, the Direct Grand Prix at Cannes has gone to another of those campaigns that play off/ambush all the…
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Volvo gets down with Avicii in new Forsman & Bodenfors ‘Made in Sweden’ ad
Volvo is launching its XC60 SUV, on which the future of the company, now owned by the Chinese, possibly depends.…
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Another wonder for Volvo from Forsman & Bodenfors
Swedish agency Forsman & Bodenfors scooped a load of gongs for Volvo Trucks’ ‘Epic Split’ last year and may well…
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Grey London dives in head first for new Volvo
Grey London has produced its first ‘global’ ad for new client Volvo and it’s setting the bar pretty high, promising…
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Jones quits Havas as Bollores take over top jobs
It was pretty clear last June that David Jones’s time as CEO of Havas was up, when majority shareholder Vincent…
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Volvo tops Visible Measures’ 2013 hit spoof ads
Channing Tatum’s parody of Volvo’s ‘the epic split’ commercial, featuring Jean-Claude Van Damme, is the most-viewed ad spoof of 2013…
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