Chinese-owned car brand Volvo (strange but true) is back with another global safety campaign but this time with an extra element – sustainability. So, in a clever campaign from Grey it’s added in a collapsing iceberg as the biggest (global) ...
Read More »Volvo and Grey London show that climate change isn’t all doom and gloom
OK, let’s get down to the important stuff. Can the planet – or, more particularly, its wildlife – be saved from the depredations of climate change? According to Volvo and Grey London it can, in this new film which is ...
Read More »Now Volvo gives excavators the big budget treatment
Something of a surprise to see Volvo rolling out the big budget for its excavators, Dolph Lundgren and all, in a new campaign from Forsman & Bodenfors. Maybe they’re aiming for the same “halo” effect as its trucks epic of ...
Read More »Volvo plays Thor for lightning-activated poster
Digital posters can do most things these days but here’s an interesting wheeze from Volvo; harnessing lightning Thor-style in stormy Bangkok to illuminate a poster for the new S90 plug-in (and directing the lightning harmlessly to the ground it seems). ...
Read More »Forsman turns Volvos into cameras in new safety campaign
Safety and Volvo keep popping up and now the Swedish/Chinese manufacturer seems to be returning to its safety roots with agency Forsman & Bodenfors, this time by enlisting award-winning photographer Barbara Davidson to take pictures using its car safety camera, ...
Read More »How the Volvo brand can reclaim its ‘safety’ high ground
Much talk in the trades recently about how Volvo has lost the plot, abandoning the safety platform which has served it so well to try to be BMW. My friend Michael Lee of New York agency selection firm Madam – ...
Read More »Tyro Germans’ ‘ABC of Death’ proves that ads are much better without clients
A while back German directing duo Daniel (Titz) & Dorian (Ebherz), both film students, made a spec Johnnie Walker ad on the ‘Keep Walking’ theme called ‘Dear Brother.’ Now they’re back with a new effort for Volvo, again unofficial but, ...
Read More »Volvo’s new V90 takes to Scandi-style Highlands and Islands for Cross Country launch
Volvo is launching a Cross Country version of its new V90 estate, aimed at people who want to traverse the odd field but don’t want to drive a tank around town. Very nice it looks too in this Scandiwegian-style launch ...
Read More »Michael Lee of Madam: the two key questions every brand needs to ask itself
No Suspense. No build up. Here they are: What does the brand love? What does it want more of in the world? Two simple questions that are designed to help define what the brand is all about, what it believes ...
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