Tag Archives: Volvo

Volvo adds sustainability to safety in likely award-winner from Grey

Chinese-owned car brand Volvo (strange but true) is back with another global safety campaign but this time with an extra element – sustainability. So, in a clever campaign from Grey it’s added in a collapsing iceberg as the biggest (global) ...

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Now Volvo gives excavators the big budget treatment

Something of a surprise to see Volvo rolling out the big budget for its excavators, Dolph Lundgren and all, in a new campaign from Forsman & Bodenfors. Maybe they’re aiming for the same “halo” effect as its trucks epic of ...

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Volvo plays Thor for lightning-activated poster

Digital posters can do most things these days but here’s an interesting wheeze from Volvo; harnessing lightning Thor-style in stormy Bangkok to illuminate a poster for the new S90 plug-in (and directing the lightning harmlessly to the ground it seems). ...

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Forsman turns Volvos into cameras in new safety campaign

Safety and Volvo keep popping up and now the Swedish/Chinese manufacturer seems to be returning to its safety roots with agency Forsman & Bodenfors, this time by enlisting award-winning photographer Barbara Davidson to take pictures using its car safety camera, ...

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How the Volvo brand can reclaim its ‘safety’ high ground

Much talk in the trades recently about how Volvo has lost the plot, abandoning the safety platform which has served it so well to try to be BMW. My friend Michael Lee of New York agency selection firm Madam – ...

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