Tag Archives: Volvo

Chinese-owned car brand Volvo (strange but true) is back with another global safety campaign but this time with an extra element – sustainability. So, in a clever campaign from Grey it’s added in a collapsing iceberg as the biggest (global) ...

OK, let’s get down to the important stuff. Can the planet – or, more particularly, its wildlife – be saved from the depredations of climate change? According to Volvo and Grey London it can, in this new film which is ...

Something of a surprise to see Volvo rolling out the big budget for its excavators, Dolph Lundgren and all, in a new campaign from Forsman & Bodenfors. Maybe they’re aiming for the same “halo” effect as its trucks epic of ...

Digital posters can do most things these days but here’s an interesting wheeze from Volvo; harnessing lightning Thor-style in stormy Bangkok to illuminate a poster for the new S90 plug-in (and directing the lightning harmlessly to the ground it seems). ...

Safety and Volvo keep popping up and now the Swedish/Chinese manufacturer seems to be returning to its safety roots with agency Forsman & Bodenfors, this time by enlisting award-winning photographer Barbara Davidson to take pictures using its car safety camera, ...

Much talk in the trades recently about how Volvo has lost the plot, abandoning the safety platform which has served it so well to try to be BMW. My friend Michael Lee of New York agency selection firm Madam – ...

A while back German directing duo Daniel (Titz) & Dorian (Ebherz), both film students, made a spec Johnnie Walker ad on the ‘Keep Walking’ theme called ‘Dear Brother.’ Now they’re back with a new effort for Volvo, again unofficial but, ...

Volvo is launching a Cross Country version of its new V90 estate, aimed at people who want to traverse the odd field but don’t want to drive a tank around town. Very nice it looks too in this Scandiwegian-style launch ...

No Suspense. No build up. Here they are: What does the brand love? What does it want more of in the world? Two simple questions that are designed to help define what the brand is all about, what it believes ...