Tag Archives: VMLY&R

Does VML’s “social experiment” for Intel prove anything?

Are people who obsess about computers total idiots? This is the overriding impression from Intel’s new “social experiment,” corralling a dozen Mac users who go: “Gosh, wow, that’s awesome” when they’re told PCs can do everything a Mac can and ...

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Reuters tries to rediscover its “source” in new VMLY&R global campaign

Reuters is a venerable news agency, dating from 1851, although now, under Thomson Reuters, it’s better known for its desktop terminals, fuelling final services and stock market trading. But in its first global campaign it’s going back to its roots ...

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Why is Bob Hoffman so unimpressed by VMLY&R?

The estimable Ad Contrarian Bob Hoffman is away for a while on vacation so he’s left us with some parting thoughts about the ad business. One item to catch his attention is WPP agency VMLY&R’s new schtick “human-centered design.” Obvious ...

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VMLY&R wins repitch for high profile Department of Transport creative account

WPP’s VMLY&R has been given a timely boost by retaining the UK government’s high profile Department of Transport account after a competitive pitch against others on the Government’s roster (this one is for so-called ‘end-to-end’ campaigns, whatever they may be.) ...

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VMLY&R mines a praiseworthy cause for No7 – um, make-up

Where there’s a brand there’s a cause these days – is this because brands want to be good in the world or it’s the latest passing bandwagon? You don’t really expect it from Boots No7 somehow (or just No7 as ...

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Paul Simons: is data grail driving WPP’s shotgun marriages?

Here’s another compelling piece in tribute to the late Paul Simons, an MAA partner. On the agency mergers within WPP and the, possibly alarming, realisation that these days data is driving the agency train. The merging of two entities such ...

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VMLY&R ups its creative game with new CCO Laurent Simon

WPP’s VMLY&R London – which now describes itself as a “brand experience agency” – has hired BBC Creative ECD Laurent Simon as its new chief creative officer. Before joining BBC Creative Simon was a creative director at adam&eveDDB, where he ...

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