Tag Archives: VMLY&R

Paul Simons: is data grail driving WPP’s shotgun marriages?

Here’s another compelling piece in tribute to the late Paul Simons, an MAA partner. On the agency mergers within WPP and the, possibly alarming, realisation that these days data is driving the agency train. The merging of two entities such ...

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VMLY&R ups its creative game with new CCO Laurent Simon

WPP’s VMLY&R London – which now describes itself as a “brand experience agency” – has hired BBC Creative ECD Laurent Simon as its new chief creative officer. Before joining BBC Creative Simon was a creative director at adam&eveDDB, where he ...

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Y&R’s Dimitriou takes top Euro job at VMLY&R

VMLY&R has announced its new European management line-up headed by CEO Andrew Dimitriou, previously president of Y&R Europe. Jamie Mandelbaum is CCO and Saul Betmead CSO. The recently-merged WPP agency is also launching three so-called regional centres of excellence in ...

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Who’s to blame for demise of famous creative agencies?

We don’t think anyone expected 2018 to turn out quite like this: JWT disappearing into Wunderman, Y&R into VML (not that many people knew what VML was in January) and Sir Martin Sorrell departing WPP in acrimonious circumstances, to do ...

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