Tag Archives: unilever

£6bn Unilever global media for Mindshare and PHD

Unilever has concluded its seemingly interminable global media review and, which won’t surprise anyone, it’s much as you were. WPP’s Mindshare has retained the bulk of the business: US and Europe, in the latter it’s added central and eastern Europe, ...

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Droga5 wins Unilever Impulse relaunch

Droga5 in London has finally won what looks like a real account, courtesy of good old Unilever. The agency has picked up the global relaunch of Impulse. Impulse, aimed at women, claimed to be the world’s first ‘perfume deodorant’ back ...

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Animl rolls out Persil’s global #FirstDayOfSchool

A creative was telling me the other day how, these days, it’s not about what you sell but what you are. Presumably, in consequence, people will buy from you if they like you/think you’re good. If they don’t they won’t ...

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Axe takes violent twist on Romeo and Juliet

Unilver’s Axe is always trying something different and, in Latin America, is trying a series of long form spins on Romeo and Juliet. Via Interpublic digital agency CUBOOC. Digital is playing pretty well for Interpblic right now, with its R/GA ...

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BBH offers hair rescue to Aussies in new Lynx campaign

BBH is back in the lists for Unilever’s Axe/Lynx Hair (make your mind up guys) with a new campaign, breaking in Australia. The Kingly Street collective, still smarting from a rough old 2014 with Johnnie Walker walking to Anomaly and ...

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Adam&eve makes toe-curling debut for Unilever’s Maille

On purpose it should be said – it’s enlisted James Rouse, the director who made ‘I’m sorry I spent it on myself’ for Harvey Nichols, to work his Fawlty Towers-type magic for Unilever’s Maille mustard. Do people still wear ties ...

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