Tag Archives: unilever

Everyone’s at it: reducing (or trying to) the amount they spend on agency fees. Procter & Gamble is trying to chop $500m from the amount it pays agencies (in the summer it announced it had so far saved $300m) and ...

Unilever’s Axe quit BBH for 72andSunny Amsterdam last year and here’s the debut global campaign from the new agency ‘Find your Magic.’ Apparently agency and client have been examining young men, to discover that “men still feel overwhelming pressure to ...

Unilever has concluded its seemingly interminable global media review and, which won’t surprise anyone, it’s much as you were. WPP’s Mindshare has retained the bulk of the business: US and Europe, in the latter it’s added central and eastern Europe, ...

Droga5 in London has finally won what looks like a real account, courtesy of good old Unilever. The agency has picked up the global relaunch of Impulse. Impulse, aimed at women, claimed to be the world’s first ‘perfume deodorant’ back ...

A creative was telling me the other day how, these days, it’s not about what you sell but what you are. Presumably, in consequence, people will buy from you if they like you/think you’re good. If they don’t they won’t ...

Unilver’s Axe is always trying something different and, in Latin America, is trying a series of long form spins on Romeo and Juliet. Via Interpublic digital agency CUBOOC. Digital is playing pretty well for Interpblic right now, with its R/GA ...

Inevitably, there’s a hell of a lot of talk here at Cannes about advertising for good. Maybe it’s people feeling guilty that they’re spending the rest of the day drinking heavily, maybe they genuinely want to change the world. I’ll ...

BBH is back in the lists for Unilever’s Axe/Lynx Hair (make your mind up guys) with a new campaign, breaking in Australia. The Kingly Street collective, still smarting from a rough old 2014 with Johnnie Walker walking to Anomaly and ...

On purpose it should be said – it’s enlisted James Rouse, the director who made ‘I’m sorry I spent it on myself’ for Harvey Nichols, to work his Fawlty Towers-type magic for Unilever’s Maille mustard. Do people still wear ties ...