Tag Archives: unilever

Following the recent Association of National Advertisers (ANA) report in the US on transparency (or the supposed lack of it) agency/client marriages have never been tougher. Within the marketing sector, companies are taking core activities in-house, top talent is deserting ...

That didn’t take very long did it? Unilever and Tesco have settled their differences over prices, which resulted in Unilever products disappearing from the Tesco website (briefly). Unilever must have read our story yesterday pointing out the reputational damage the ...

The spectacular stand-off between Unilever and Tesco over the former’s desire to raise wholesale prices by about ten per cent can be seen as another arm wrestle between brands and supermarkets – albeit on an epic scale. It’s made more ...

The march of Oliver Group continues apace with a deal to set up an in-house ‘content’ agency, U-Studio, for Unilver as the FMCG giant seeks to create more ‘seek out’ content as opposed to the stuff that interrupts, namely ads. ...

Unilever has been busily positioning itself as the Goody Two-Shoes of the commercial world over the past decade or so and now it’s made this ad (more corporate film actually), ‘Bright Future,’ putting its sustainable cards on the table. With ...

Clients seem to get more entangled in their peculiar thought processes by the day. Apparently the main reason WPP has declined to pitch for McDonald’s is the client’s insistence that the “winning” agency handles the account at cost, relying on ...

Unilever is taking us to the Wabash Valley Correctional Facility in Indiana, USA, for the latest stage of its ‘Dirt is Good’ campaign for Omo/Persil. As you do. Why? It thinks childhood play is under threat, with most children spending ...

By David Wheldon Everyone keeps telling me that there’s never been a better time to be in marketing. My grey hair tells you that I’ve been around a bit so I can make the comparison. I certainly agree that we ...

Surveys of businesses and business leaders generally state the bleedin’ obvious; sometimes lionising examples of both who turn out some time later to have feet of clay. But Brand Learning has produced an interesting spin on it, majoring on people ...