We’re all bake off barmy these days following the worldwide success of the hit BBC show but Unilever brand Becel (Flora in the UK) and agency Mullen Lowe are mining the baking seam in an unexpected and rather dramatic way ...
Read More »Lucky Generals’ Pot Noodles campaign spawns music channel with ‘Winner’ from Raylo
Who’d ‘a thought it? Pot Noodles are becoming cool. Unilever’s archetypal convenience food for slackers has been running a campaign through Lucky Generals called ‘You Can Make It,’ showing the achievements of some unlikely heroes. The backing track on this ...
Read More »Now Unilever puts the squeeze on agency fees with move to ‘zero-based’ budgeting
Everyone’s at it: reducing (or trying to) the amount they spend on agency fees. Procter & Gamble is trying to chop $500m from the amount it pays agencies (in the summer it announced it had so far saved $300m) and ...
Read More »Was Axe right to drop BBH’s ‘angels’ for 72andSunny’s ‘Find Your Magic’?
Unilever’s Axe quit BBH for 72andSunny Amsterdam last year and here’s the debut global campaign from the new agency ‘Find your Magic.’ Apparently agency and client have been examining young men, to discover that “men still feel overwhelming pressure to ...
Read More ȣ6bn Unilever global media for Mindshare and PHD
Unilever has concluded its seemingly interminable global media review and, which won’t surprise anyone, it’s much as you were. WPP’s Mindshare has retained the bulk of the business: US and Europe, in the latter it’s added central and eastern Europe, ...
Read More »Droga5 wins Unilever Impulse relaunch
Droga5 in London has finally won what looks like a real account, courtesy of good old Unilever. The agency has picked up the global relaunch of Impulse. Impulse, aimed at women, claimed to be the world’s first ‘perfume deodorant’ back ...
Read More »Animl rolls out Persil’s global #FirstDayOfSchool
A creative was telling me the other day how, these days, it’s not about what you sell but what you are. Presumably, in consequence, people will buy from you if they like you/think you’re good. If they don’t they won’t ...
Read More »Axe takes violent twist on Romeo and Juliet
Unilver’s Axe is always trying something different and, in Latin America, is trying a series of long form spins on Romeo and Juliet. Via Interpublic digital agency CUBOOC. Digital is playing pretty well for Interpblic right now, with its R/GA ...
Read More »Matt Williams: why Unilever’s The Foundry takes the CSR argument an important stage further
Inevitably, there’s a hell of a lot of talk here at Cannes about advertising for good. Maybe it’s people feeling guilty that they’re spending the rest of the day drinking heavily, maybe they genuinely want to change the world. I’ll ...
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