Tag Archives: unilever

Oliver sets up in-house content deal with Unilever

The march of Oliver Group continues apace with a deal to set up an in-house ‘content’ agency, U-Studio, for Unilver as the FMCG giant seeks to create more ‘seek out’ content as opposed to the stuff that interrupts, namely ads. ...

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Unilever says brands lead to a bright future

Unilever has been busily positioning itself as the Goody Two-Shoes of the commercial world over the past decade or so and now it’s made this ad (more corporate film actually), ‘Bright Future,’ putting its sustainable cards on the table. With ...

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Axe plods along the road to male empowerment in new campaign from Ponce

Clients seem to get more entangled in their peculiar thought processes by the day. Apparently the main reason WPP has declined to pitch for McDonald’s is the client’s insistence that the “winning” agency handles the account at cost, relying on ...

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Unilever and MullenLowe go to jail to help Omo/Persil ‘free the kids’

Unilever is taking us to the Wabash Valley Correctional Facility in Indiana, USA, for the latest stage of its ‘Dirt is Good’ campaign for Omo/Persil. As you do. Why? It thinks childhood play is under threat, with most children spending ...

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Unilever CEO Paul Polman tops Brand Learning’s list of global growth leaders

Surveys of businesses and business leaders generally state the bleedin’ obvious; sometimes lionising examples of both who turn out some time later to have feet of clay. But Brand Learning has produced an interesting spin on it, majoring on people ...

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