unilever
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Lockdown creativity: David Madrid lifts spirits for Pond’s
Oily skin can spoil even the most promising romance, or so David Madrid would have us believe in this diverting…
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Ben & Jerry’s launches ice cream salvo at UK government immigration policy
Ben & Jerry’s was always likely to be an unruly member of the Unilever family but in the nearly 20…
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WPP wins Unilever’s China media business from PHD
China is going back to work, 90% of it anyway, and Unilever has been quick out of the blocks, awarding…
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Ad Tech
Does Super Bowl spending spree show a new/old direction for troubled consumer goods groups?
While ad evaluation services argue over who won the battle of Super Bowl ads – New York’s AI-based Realeyes reckons…
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Unilever marketing changes fail to deliver sales growth
Unilever has been going through one of the marketing “transformations” we read so much about – taking more work in-house,…
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Ad Tech
New Unilever CMO Conny Braams needs to recapture some of its ad glory days
Time was when the CMO of Unilever was one of the two most powerful people in marketing alongside that of…
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Former Unilever marketing boss Keith Weed joins WPP board
Former Unilever chief marketing and communications officer Keith Weed is joining the board of WPP as a non-executive director. In…
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Are big money ad savings from P&G and others helping to kill off creativity?
FMCG giant P&G has cut its adspend for the third year in a row, down $350m (£290m) to $6.75bn, claiming…
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‘Purposeful’ BBD Perfect Storm wins Unilever’s Dove Men+Care
I see that London agency BBD Perfect Storm has picked picked up some global work, maybe all the work, for…
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