Unilever’s Sunlight, once a soap (invented in 1884) is now a range of laundry products is now Africa’s second largest FMCG brand after Coca-Cola it seems. So winning the brand across Africa after a competitive pitch is a welcome coup ...
Read More »Unilever heads to Rotterdam in worrying move for adland
Unilever is the UK’s third biggest company with a market value of £105bn but the Anglo-Dutch CPG giant has chosen Rotterdam over London as its new single legal base, leading to much fretting over the implications of Brexit for other ...
Read More »Time won’t be up for sexism in adland until clients as well as agencies deal more honestly
Yesterday we had timeTo, a somewhat belated effort to tackle sexism and its consequences in UK agencies from, among others, The Advertising Association and women’s ad group Wacl. Now in the US, where there’ve been more cases of sexual harassment, ...
Read More »New WPP UK boss Blackett lifts lid on payment options
WPP’s newly-ensconced UK “country manager” Karen Blackett – who made her name at MediaCom – has been telling The Drum that she sees small to medium-sized businesses (SMEs) as an important and overlooked market for companies like hers. SME defined ...
Read More »Why 2018’s New Model Ad Agency is one we know already
Much hyperventilating in adland over the “agency of the future,” what it is, who will win and how. One view we particularly enjoyed was that of John Townshend of Now in Campaign where he playfully plumped for “Martypops” coughing up ...
Read More »AnalogFolk is big winner in Unilever digital revamp
AnalogFolk looks like the big winner so far in Unilever’s bid to cut back the number of agencies it uses with its appointment as digital agency of record for food brands including Marmite, Knorr, Pot Noodle, Hellmann’s, Colman’s and Bovril. ...
Read More »Dove’s Facebook howler is a real beauty
Unilever’s Dove is in hot water for a Facebook ad that seems to show a black woman turning into a white one, courtesy of Dove. A somewhat abashed Unilever says “This did not represent the diversity of real beauty which ...
Read More »Axe is at it again, asking is it OK for guys?
Unilver’s Axe/Lynx, which seems to be suffering some sort of identity crisis itself, is still fretting about us guys. So it’s launching a campaign #isitokforguys, from 72andSunny Amsterdam, picking up on the numerous Google searches seemingly made by anxious males. ...
Read More »Unilever launches Baby Dove – is it eyeing a bid for Colgate-Palmolive too?
Unilever is busily reorganising itself to see off bidder-in-the-wings Kraft Heinz – exiting spreads (once the major part of its business), upping the dividend and slashing marketing (it seems). One way to make your self unpalatable to a predator is ...
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