Tag Archives: unilever

Has the advertising and media community lost the argument over brand building? For years global advertising has risen exponentially as digital has mushroomed, with the world’s biggest companies desperate to reach all those new consumer “touch points” even as their ...

Time was when Unilever’s Lynx (Axe in some places) used to promote itself by showing winsome angels (female) reaching the male parts other extra-terrestrials could not. Things have moved on though and in place of BBH’s rather wonderful TV campaign ...

Here’s Unilever doing its bit for inclusion/diversity once again, this time with a same sex marriage/ceremony in some Catholic country. Probably Spain, as the ad’s from the estimable Lola MullenLowe. For Magnum, of all things – once deemed, in the ...

At the other end of the female spectrum to Agent Provocateur – perhaps – is Unilever’s Dove. But Dove subjects – real women, no models etc – are getting the glam treatment from photographer Mario Testino and has agency Mariotestino+ ...

Where there’s a big deal there’s a Sorrell in it somewhere and, according to the Daily Mail’s Dastardly Mr Deedes City gossip column (no idea who Deedes is supposed to be – not the late Bill Deedes surely, who was ...

Unilever CEO Paul Polman may have seen off Kraft Heinz’s £112bn takeover bid (disguised as a merger) but he may still be a little grumpy as analysts and others are suggesting this should be a “wake-up call” for the consumer ...

Kraft (or Kraft Heinz as it now is following the merger of the two American food businesses by Warren Buffett’s Berkshire Hathaway and Brazil’s 3G Capital) has pulled its mooted £112bn takeover of Anglo-Dutch Unilever, “amicably” it seems. Which makes ...

If you combined Kraft Heinz with Unilever you’d arrive at a company with around the same market capitalisation as Procter & Gamble (although P&G is hardly a food company any more). Or Nestle, which still is more or less. All ...

Following the recent Association of National Advertisers (ANA) report in the US on transparency (or the supposed lack of it) agency/client marriages have never been tougher. Within the marketing sector, companies are taking core activities in-house, top talent is deserting ...