Tag Archives: unilever

BBH is back in the lists for Unilever’s Axe/Lynx Hair (make your mind up guys) with a new campaign, breaking in Australia. The Kingly Street collective, still smarting from a rough old 2014 with Johnnie Walker walking to Anomaly and ...

On purpose it should be said – it’s enlisted James Rouse, the director who made ‘I’m sorry I spent it on myself’ for Harvey Nichols, to work his Fawlty Towers-type magic for Unilever’s Maille mustard. Do people still wear ties ...

Christmas is a time for ghost stories and nightmares as well as festive jollity and there’s more of the former than the latter at BBH just now. Diageo’s Johnnie Walker (left) is reviewing its global account (despite sales almost doubling ...

Unilever is launching a worldwide corporate TV campaign, via its Project Sunlight sustainability scheme. Project Sunlight has recruited a number of young ‘hunger activists’ to tackle world hunger. This is the US version, in tandem with Feeding America. There’s a ...

Unilever’s Dove has explored the essence of womanhood to some effect in recent years and now it’s turned its attention to blokes, in a new rugby-themed campaign for Dove Men+Care. Rugby? Dove? The ads, by FastrackContent (which is a new ...

Leagas Delaney London managing director James Hayhurst is off to be brand director of Unilever’s Persil and is to be replaced by the agency’s head of account management Remi Rasenberg (left). Rasenberg has been with Leagas for four years. Prior ...

It isn’t so surprising that Tesco CEO Phil Clarke is stepping down after three gruesome years in charge of the giant retailer. But it is surprising that his replacement is not another retailer but Dave Lewis (left), president of Unilever’s ...

Big clients seem to want their own bespoke agencies these days or, at the very least, top execs who work only on their business and IPG’s Lowe and Partners has served up Alexandre Okada (left) as global creative director on ...

I spent a very intriguing, educational, eye-opening, exhausting, and of course pleasant (it is the Cote d’Azur after all) few days at the Cannes Festival of Creativity recently. This year, it was bigger than ever, some say too big. (I ...