Lola’s same sex ‘Ceremony’ launches a new age Magnum

Here’s Unilever doing its bit for inclusion/diversity once again, this time with a same sex marriage/ceremony in some Catholic country. Probably Spain, as the ad’s from the estimable Lola MullenLowe. For Magnum, of all things – once deemed, in the pre-Polman era, a phallic ice lolly, if you can have such a thing.

Wasn’t sure about the cover at first – the essence of Bob Marley is that he just meanders through the song in a matter of fact way and only then do you realise how bloody brilliant it is. But this gets there in the end.

Suspect a British or American agency would have made a right solemn mess of this.

Excellent. MAA creative scale: 9.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.