Here’s Unilever doing its bit for inclusion/diversity once again, this time with a same sex marriage/ceremony in some Catholic country. Probably Spain, as the ad’s from the estimable Lola MullenLowe. For Magnum, of all things – once deemed, in the pre-Polman era, a phallic ice lolly, if you can have such a thing.
Wasn’t sure about the cover at first – the essence of Bob Marley is that he just meanders through the song in a matter of fact way and only then do you realise how bloody brilliant it is. But this gets there in the end.
Suspect a British or American agency would have made a right solemn mess of this.
Excellent. MAA creative scale: 9.
