Tag Archives: under armour

Is Under Armour too much about exceptions than the rule?

Droga5 is back in the lists for Under Armour, this time with a new campaign ‘Unlike Any’ featuring supposedly unique athletes. This one’s martial arts champion Zoe Zhang who had to retire through injury and re-invent herself as a (martial ...

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Under Armour loses its bearings all the way to Memphis

One of the duties that falls to agencies is picking the celebs for a new campaign, should they be required. There are lots of factors of course – cost, availability etc. It’s particularly hazardous with sportsmen who may lose form, ...

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Droga5 aims at Under Armour’s next big goal

Under Armour has risen to second place in the US running market – not least because of the efforts of agency Droga5 – and now the duo are taking on the football world with their first such global campaign. It’s ...

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Under Armour sets out to rule US sports with new blockbuster from Droga 5

Droga5 has certainly been putting it to Puma ever since the German sports brand foolishly dispensed with its services. Replacement client Under Armour is surging away – despite its inexplicable name – overtaking Adidas as the second biggest athletics brand ...

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Droga5 sprinkles its magic on Under Armour

I see that Nike challenger Under Armour (a pretty big challenger with $3bn sales) has won Ad Age’s Advertiser of the Year gong. Apparently UA’s first attempt to woo women was a bummer, with the first range going straight to ...

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Gisele Bundchen hits back for Under Armour and D5

Droga5 in New York seems top be enjoying itself with new sports brand client Under Armour, its replacement for the departed Puma. Here we have Brazilian model Gisele Bundchen, who lives her life ‘under a microscope’ apparently, demonstrating her kick ...

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