Tag Archives: under armour

Under Armour has run some striking campaigns in the past – most notably through Droga5 New York – but seems to be going it alone with this latest effort, inverting the over-familiar sports mantra encouraging people to be like superstars, ...

Droga5 is back in the lists for Under Armour, this time with a new campaign ‘Unlike Any’ featuring supposedly unique athletes. This one’s martial arts champion Zoe Zhang who had to retire through injury and re-invent herself as a (martial ...

NBA super shot maker Stephen Curry lost out in last year’s NBA Finals, but tragedy comes in all shapes and sizes. But he needn’t worry as Under Armour are bringing out a new shoe for him. As hymned in this ...

One of the duties that falls to agencies is picking the celebs for a new campaign, should they be required. There are lots of factors of course – cost, availability etc. It’s particularly hazardous with sportsmen who may lose form, ...

Under Armour has risen to second place in the US running market – not least because of the efforts of agency Droga5 – and now the duo are taking on the football world with their first such global campaign. It’s ...

Droga5 has certainly been putting it to Puma ever since the German sports brand foolishly dispensed with its services. Replacement client Under Armour is surging away – despite its inexplicable name – overtaking Adidas as the second biggest athletics brand ...

Part of the trick about Cannes is to enter your ad – or whatever it may be – in the right category. One regular source of confusion is the ‘Cyber’ contest, which Droga5 has just won with its campaign for ...

I see that Nike challenger Under Armour (a pretty big challenger with $3bn sales) has won Ad Age’s Advertiser of the Year gong. Apparently UA’s first attempt to woo women was a bummer, with the first range going straight to ...

Droga5 in New York seems top be enjoying itself with new sports brand client Under Armour, its replacement for the departed Puma. Here we have Brazilian model Gisele Bundchen, who lives her life ‘under a microscope’ apparently, demonstrating her kick ...