under armour
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AI lands knockout punch for Under Armour’s Anthony Joshua
Right, it’s happened, AI has taken over commercials so copywriters, art directors, directors and actors can all clear off now.…
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Under Armour produces best use of Tom Brady contender – thanks to Morgan Freeman
Under Armour has run some striking campaigns in the past – most notably through Droga5 New York – but seems…
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Is Under Armour too much about exceptions than the rule?
Droga5 is back in the lists for Under Armour, this time with a new campaign ‘Unlike Any’ featuring supposedly unique…
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Under Armour’s new Curry NBA epic requires decoding
NBA super shot maker Stephen Curry lost out in last year’s NBA Finals, but tragedy comes in all shapes and…
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Under Armour loses its bearings all the way to Memphis
One of the duties that falls to agencies is picking the celebs for a new campaign, should they be required.…
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Droga5 aims at Under Armour’s next big goal
Under Armour has risen to second place in the US running market – not least because of the efforts of…
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Under Armour sets out to rule US sports with new blockbuster from Droga 5
Droga5 has certainly been putting it to Puma ever since the German sports brand foolishly dispensed with its services. Replacement…
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Droga5 wins Cyber Grand Prix with brilliant Giselle Bundchen campaign – but ‘cyber’ isn’t why it’s good
Part of the trick about Cannes is to enter your ad – or whatever it may be – in the…
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Droga5 sprinkles its magic on Under Armour
I see that Nike challenger Under Armour (a pretty big challenger with $3bn sales) has won Ad Age’s Advertiser of…
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