Droga5 is back in the lists for Under Armour, this time with a new campaign ‘Unlike Any’ featuring supposedly unique athletes.
This one’s martial arts champion Zoe Zhang who had to retire through injury and re-invent herself as a (martial arts) actress.
It’s OK, nicely shot as ever, but isn’t it time for D5 to go a little further with Under Armour. Like making it relevant for ordinary people?
MAA creative scale: 5.