Droga5 has certainly been putting it to Puma ever since the German sports brand foolishly dispensed with its services.
Replacement client Under Armour is surging away – despite its inexplicable name – overtaking Adidas as the second biggest athletics brand in the UK. D5’s work must be causing some furrowed brows at Nike and Wieden+Kennedy HQs.
So here we have ‘Rule Yourself,’ a new film directed with epic elan by Dark Knight cinematographer Wally Pfister and featuring a returning Misty Copeland with a supporting cast of US sports stars.
It’s all a bit reminiscent of a Kim Jong-il rally but never mind. Maybe they should send the delightful Misty over there to help him see the light.
MAA creative scale: 8.