The UK’s Ministry of Housing, Communities and Local Government (MHCLG) has appointed MSQ Partners to handle its marketing activity following a pitch among government roster agencies. MSQ’s task involves publicising MHCLG initiatives in the fields of affordable housing and regional ...
Read More »Government promises “transparent” media review as big groups pitch for £140m
The UK government is reviewing its £140m or so media account after four years with Dentsu Aegis’ Carat. And the statutory review has Alex Aiken (below), director of communications at the Cabinet Office (which replaced the old COI as client ...
Read More »Why are the UK’s men from the ministry incapable of writing an agency brief?
Once upon a time there was the COI (formerly Central Office of Information) that handled UK government advertising and marketing. In its last knockings it was run by Mark Lund, now head of McCann group in the UK. The COI ...
Read More »M&C wins government’s Neighbourhood Planning brief
New business is being showered around like confetti in the UK this week (Leagas Delaney has won Value Retail, BBH Uber, 101 Dunelm, Karmarama Confused.com) and now M&C Saatchi has been appointed to handle the UK government’s Department for Communities ...
Read More »AMV launches government THINK! drug drive campaign
The law in the UK regarding drugs and driving changed today (March 2) to bring it into line with drink driving (ie don’t or else). So AMV BBDO has produced a new campaign THINK! Drug Drive Paranoia (it’s not really ...
Read More »UK Gov, Carat and WPP’s M4C – news from the front
Loyal readers will know that the UK government has switched its media buying account from WPP’s bespoke agency M4C (left) to Aegis Dentsu. The business is estimated at £140m although the Government spends far more than this on communications (about ...
Read More »UK government confirms Dentsu Aegis media win – and says it’s £100m cheaper than WPP
The UK government announced today (Monday) that it’s moving its media buying account from WPP’s M4C agency to Dentsu Aegis network (which means Carat or yet another ‘bespoke’ agency). Now we all thought we knew this as the original move ...
Read More »Carat reinforces reputation as go-to media agency for big accounts with UK government win from WPP
Aegis-owned Carat has reportedly pinched the UK government’s media buying business from M4C, a WPP construct employing over 100 people, assembled from its gaggle of media agencies including Mindshare and MediaCom. The UK government’s media account isn’t what it was ...
Read More »IPA slams government procurement e-auctions
The UK IPA Council, which consists of representatives of leading creative and media agencies, has passed an unprecedented vote of no confidence in the Government Procurement Service, which has replaced the COI as the body that selects agencies for over ...
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