The UK’s Ministry of Housing, Communities and Local Government (MHCLG) has appointed MSQ Partners to handle its marketing activity following a pitch among government roster agencies.
MSQ’s task involves publicising MHCLG initiatives in the fields of affordable housing and regional initiatives including the Northern Powerhouse and Midlands Engine. Work will be led by MSQ’s customer acquisition specialist Stack, The Gate for creative and media and PR company Smarts.
MHCLG head of marketing and campaigns Amy Lane says: “We were impressed with the breadth of specialist thinking that MSQ offered. We look forward to collaborating with them going forward to help us successfully deliver on a number of key objectives.”
MSQ MD Ben Stephens says: “MHCLG is responsible for some incredibly important initiatives, whether that’s developing innovative regeneration plans or making sure that people feel safe within their homes. We’re delighted to begin working with them at such a pivotal time in their journey.”
MSQ Partners’ appointment is the latest in a number of government roster wins including projects from Greater London Authority, the Office of the Public Guardian and the Department for Environment, Food & Rural Affairs.