tv
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Advertisers
Séamus Brennan: can CTV and VOD grow fast enough to plug the shrinking UK TV ad market?
The latest Advertising Association/WARC expenditure report revealed that the UK TV ad market shrank by nearly 13% year on year…
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Advertisers
How TV gambling ads are changing in the UK
There’s been a lot of talk about the number of gambling adverts on UK TV within the past few years.…
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Analysis
Peter Stefou: how a summer of sport shows that TV is not just surviving it’s thriving
Our sweltering summer of sport, reality TV and royal weddings has been a reminder of the power of television to…
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Ad Tech
TV is key to successful big campaigns says WARC
Someone told me the other day that the UK’s TV market was getting crowded this year, with Unilever in particular…
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Advertisers
Michael Everett: running a mile – why today’s commercial breaks don’t work
Alfred Hitchcock once remarked that no movie should be longer than the endurance of the human bladder. Advertisers are now…
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Advertisers
New FEPE International research shows that outdoor rivals TV for trust and effectiveness
Not so long ago posters were the almost inevitable accompaniment to a big TV campaign and, in many cases, they…
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Advertisers
Pierre Naggar: now programmatic ad buying targets TV
The presence of ad tech at Cannes Lions has grown dramatically over recent years and last week’s festival brought this…
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Advertisers
If you were an advertiser would you shell out all that money for Cannes next year?
I don’t think I would although, mercifully, I’m not an advertiser. But there does seem to be a groundswell of…
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Advertisers
Coke tries to sweeten the pill, BT takes on Sky, Decisive roughs it for Desperados and Billington Cartmell gets mouthy for Wrigley
***There’s been much ado this week about the announcement by Coca-Cola boss Muhtar Kent (left) that it’s going to put…
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