Tag Archives: tv

There’s been a lot of talk about the number of gambling adverts on UK TV within the past few years. Many feel there are too many advertisements for casinos, betting, bingo, and poker throughout the day – particularly during sporting ...

Our sweltering summer of sport, reality TV and royal weddings has been a reminder of the power of television to reach mass audiences, and the fact that TV’s widely-predicted demise may have been greatly exaggerated. For England’s semi-final match against ...

Someone told me the other day that the UK’s TV market was getting crowded this year, with Unilever in particular piling in. So TV’s not dead and buried then. Which WARC, which these days purports to measure effectiveness as well ...

Alfred Hitchcock once remarked that no movie should be longer than the endurance of the human bladder. Advertisers are now providing the public with ad breaks of such endurance that they allow the human bladder to be relieved with ease ...

Not so long ago posters were the almost inevitable accompaniment to a big TV campaign and, in many cases, they still are. But digital has increasingly taken that role; indeed now we sometimes have digital campaigns adapted for TV in ...

The presence of ad tech at Cannes Lions has grown dramatically over recent years and last week’s festival brought this to light. As consumers are faced with information overload, brands are finding personalised targeting more important than ever before in ...

I don’t think I would although, mercifully, I’m not an advertiser. But there does seem to be a groundswell of opinion that the Cannes Lions festival has lost its way – awarding nice bits of creativity (to be fair it ...

***There’s been much ado this week about the announcement by Coca-Cola boss Muhtar Kent (left) that it’s going to put calorie counts on its fizzy drinks and stop advertising to children under 12 (a virtual impossibility in the online age ...

Well there’s a thing. We’ve all known for years that TV is on its way out as an ad medium – but, somehow or other it isn’t. New figures from Nielsen show that TV took 63 per cent of global ...