Tag Archives: tv

TV is key to successful big campaigns says WARC

Someone told me the other day that the UK’s TV market was getting crowded this year, with Unilever in particular piling in. So TV’s not dead and buried then. Which WARC, which these days purports to measure effectiveness as well ...

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Pierre Naggar: now programmatic ad buying targets TV

The presence of ad tech at Cannes Lions has grown dramatically over recent years and last week’s festival brought this to light. As consumers are faced with information overload, brands are finding personalised targeting more important than ever before in ...

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Coke tries to sweeten the pill, BT takes on Sky, Decisive roughs it for Desperados and Billington Cartmell gets mouthy for Wrigley

***There’s been much ado this week about the announcement by Coca-Cola boss Muhtar Kent (left) that it’s going to put calorie counts on its fizzy drinks and stop advertising to children under 12 (a virtual impossibility in the online age ...

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VW slows ad down to beat fast-forwarders

It’s war out there with pesky TV viewers fast-forwarding through ads when they watch recorded programmes. So DDB Brussels has produced what it calls a ‘Slowmercial’ for the Beetle cabriolet; a less than compelling film of the roof opening that ...

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